Home Page (portfolio look)

(4.3) Best Research Strategies To Win More Job Interviews

The most successful companies conduct market research to learn the needs and desires of potential customers so they can show how their product or service benefits customers.

Employers and hiring managers have needs and desires too. Hiring managers will want talk with you more often, offer you more jobs, and pay you more money when you show them how you can help them achieve the business goals they care about and solve the business problems that keep them up at night.

To do that, you must know the company’s and/or hiring managers’:

Goals / opportunities
Challenges / problems
New or special projects / products / services

Here’s how you can learn this information…

(4.4) How To Use Informational Interviews To Increase Your Success

Informational Interviews are another excellent way to research a company and hiring manager to get the information you need to best position yourself to approach the hiring manager as a valuable asset.

An informational interview is an opportunity to gather insightful advice and information by asking the right questions.

Informational interviews are perfect for:

Gathering insider information about a company’s needs, goals, challenges and opportunities – to arm you with the compelling information you need to show hiring managers why they need to hire you
Getting insider advice and recommendations on how to land a job at a company
Finding current and future job openings at companies
Building insider connections who advocate to hiring managers to hire you

I recommend conducting informational interviews with every internal connection you have at each company you are targeting because:

Many jobs are obtained through personal relationships
The information you gain from informational interviews can be incredibly helpful to effectively position yourself for conversations with hiring managers

Here’s how to do that…

(4.5) Top Strategies To Comfortably Contact Hiring Managers

After you gather enough information about the needs of a company and its hiring managers to identify the specific ways your skills and abilities can be valuable, you’re ready to get reach out to the hiring manager to show them how you help them to achieve their business goals and solve their business problems.

(4.6) Discover How To ‘Keep In Touch’ So Hiring Managers Yearn For You

Companies know that some potential customers will be ready to buy today. Some will be ready to buy next week. Others, next month. And some will be ready in a few months from now.

Many companies use “multiple touches” (think Amazon) because they know there’s a good chance that customers will need their products sooner or later.

Likewise, a hiring manager might not have a job opening for the type of position you want when you initially contact them. But that could change next week or next month, which is why a ‘Keep in Touch’ strategy is important for job seekers too.

Here’s how to do that…

(5.1) Select the Best Potential Employers to Target

In Module 3, you identified many companies that could hire you for the type of position(s) you want.

Now it’s time to launch your job search to find unadvertised job openings at your Tier 2 companies.

Here’s how to do that…

(5.2) Top Strategies To Identify People Who Might Hire You Today

To conduct an effective Universal Job Search, you must identify:

- Hiring Managers – The employee(s) that you would report to at a company if you were hired for the position(s) you want
- Insider Connections – Any company employee who you have a direct to indirect connection to connections you to any company employees
- Their contact information

Because these strategies are used by both the Universal Job Search strategy and the Customized Job Search Strategy, I have described these action steps in Module 6 of this program.

For the companies that you will target now, complete Module 6 – Best Ways To Find People Who Can Hire You… Or Help You Get A Job before proceeding to the next module: 5.3 – The Universal Job Magnet Formula with Samples

New: You can mark this content as completed…. and please let me know how helpful was this content!

(5.3) The Universal Job Magnet Formula with Samples

Companies use marketing materials to grab the attention of customers and show them how their products and services meet customer needs.

Likewise, you must use a ‘marketing letter’ to grab the attention of hiring managers and show them how you can help them with their needs. It’s called a ‘Job Magnet’ letter.

Email or Snail Mail?

Different coaches and career books have different opinions. I say, “It depends.”

Best Ways To Find People Who Can Hire You… Or Help You Get A Job

In this module, you will:

Identify the precise people who work at potential employers and who (1) could know about current and future job openings and (2) could hire you: (Module 6.1), (Module 6.2) and (Module 6.4)
Identify insider connections at potential employers (even if you don’t think you have any) who could help you get a job interview: (Module 6.3) and (Module 6.4)
Learn my secret tips for how to access anyone’s full LinkedIn profile (even if the profile is hidden or ‘anonymous’) so you can choose the best people to target: (Module 6.5)
Easily get the email addresses for hiring managers and insider connections: (Module 6.6)

After you complete this module, return to the Universal Hidden Job Search or the Customized Hidden Job Search to launch your job search!

(6.1) 5 Quick Ways To Identify People Who Could Hire You

To find unadvertised job openings, you must identify the name, email and telephone number of the employee(s) that you would report to at a company – for the type of position(s) you want. Throughout this program, I call those employees “hiring managers”.

Depending on the type of position you are targeting and the size of a company, there might be more than one potential hiring manager at each potential employer. You can target (e.g. contact) all of these potential hiring managers at the same time.

Also, there will be situations when you’re not sure if someone you’ve identified is actually the hiring manager. My recommendation is put them on your list and target (e.g. contact) them.

To create the largest ‘target market’ and most opportunity for your search, you want to identify and get the contact information for all of the potential hiring managers at each potential employer.

Here’s exactly how to do that…