Companies use marketing materials to grab the attention of customers and show them how their products and services meet customer needs.
Likewise, you can use a ‘marketing letter’ to grab the attention of hiring managers during the application process and show them how you can help them with their needs… so they shortlist you for an interview. I call it an ‘Interview Magnet’ letter.
An Interview Magnet letter is a powerful one-page marketing letter that clearly demonstrates the specific ways you can help a hiring manger to achieve their specific goals or goal their specific problems – so they are motivated to contact you for an interview.
Here’s how to create an effective Interview Magnet letter for job openings posted online…