Companies know that some potential customers will be ready to buy today. Some will be ready to buy next week. Others, next month. And some will be ready in a few months from now.
Many companies use “multiple touches” (think Amazon) because they know there’s a good chance that customers will need their products sooner or later.
Likewise, a hiring manager might not have a job opening for the type of position you want when you initially contact them. But that could change next week or next month, which is why a ‘Keep in Touch’ strategy is important for job seekers too.
Here’s how to do that…