New Career Bootcamp

The Cure for Career Confusion

  • Career Clarity Coaching
    • First Coaching Session Preparation
    • New Client Orientation & Welcome Document
    • Research Job & Career Ideas
      • Job Idea Evaluation Workbook
      • 100 – Overview of Job & Career Idea Research
      • 110 – How to Use the Job Search Profiles
      • 120 – How To Research Job & Career Ideas (Initial Strategies)
      • 140 – Salary Research Tools
      • 150 – Explore Industry Ideas
      • 160 – Research Other Peoples’ Career Transitions to Job Titles that Appeal to You
      • 170 – How to Research Job Titles at Companies that Appeal to You
      • 180 – Informational Interviews
    • How to Choose the Right New Career
      • Create a Career Vision Summary
      • Reduce Dimensionality
      • Don’t Trust Your Gut (Without Testing It)
      • Beware of the Giant Spreadsheet
      • Attain Distance
      • Conduct a Risk Analysis
      • Integrated Thinking
      • Accept Uncertainty
      • Ikigai Career Map
      • Marshall Goldsmith Strategy to Evaluate Job & Career Ideas
    • Do You Need To Be Passionate About Your Job?
    • Training Programs for Technology Jobs & Careers
    • Resumes, Job Search, Interviewing & More
  • Quick Question Coaching
  • Job Search Breakthrough
    • Job Search Strategies Overview
    • Weekly Job-Search Campaign Tools & Planner
    • How Long Will It Take You To Land A New Job?
    • Agency Recruiters
      • How to Find Recruiters in Your Target Niche
    • Enhance Your Job Search with LinkedIn’s Home Page
    • The Simple Social Media Job Search Strategy
  • Online Job Search
    • Module 1: Introduction & Overview
    • Module 2: Top Strategies To Find Relevant, Advertised Job Openings
      • (2.1 – Part 1) Use The Best Job Boards To Find Advertised Job Openings
      • (2.1 – Part 2) Best Startup Job Boards
      • (2.3) Clever Way To Use LinkedIn To Find Appealing Companies That Might Have Job Boards
      • (2.4) How To Set Up Job Search Alerts To Stop Wasting Your Time
      • (2.5) Is It A Waste Of Time To Apply If You’re Not Perfectly Qualified?
      • (2.6) What is the Best Time to Submit Your Application Online?
      • (2.7) How Many Jobs a Week Should You Apply to?
      • (2.8) Should You Post Your Resume on Job Boards?
    • Module 3: Tips & Tricks For Submitting Your Resume & Cover Letter For More Success
      • (3.1) 4 Ways To Quickly Tailor Your Resume To Win More Interviews
      • (3.2.1) Write A Blockbuster Cover Letter That Positions You For A Career Change
      • (3.2.2) Handling Salary Info in a Cover Letter
      • (3.3) Best Practices For Submitting Your Resume & Cover Letter
      • (3.3.1) What to do if You’re Applying Online and There’s a Salary Box
      • (3.4) Should You Follow Up With Human Resources?
    • Module 4: Get Insider Help To Win Job Interviews
      • (4.1) Why Company Employees Will Help You (Even If They Don’t Know You)
      • (4.2) How To Find Helpful Company Insiders To Maximize Your Success
      • (4.3) Unknown Ways To Use LinkedIn To Find Helpful Insiders
      • (4.4) How To Choose The Best Company Insiders To Talk To
      • (4.5) The Most Effective Ways To Contact Company Insiders You Don’t Know
      • (4.6) Do This To Ensure A Successful Conversation With Company Insiders
      • (4.7) Best Questions To Ask Company Insiders To Get The Information & Help You Want
      • (4.8) Steal These Sample Thank You Notes
    • Module 5: Fly by HR & Get to the Real Decision Maker
      • (5.1) Identify the REAL Decision Maker
      • (5.2) Access Nearly Any Hiring Manager’s LinkedIn Profile
      • (5.3) Get Nearly Any Hiring Manager’s Contact Information
      • (5.4) The Interview Magnet Letter Formula
      • (5.5) Interview Magnet Samples
      • (5.6) Get Your Interview Magnet Letter Into The Hands of the Hiring Manager
    • Implementation Coaching
  • Hidden Job Search
    • Module 1: Welcome to Hidden Job Search Breakthrough!
      • (1.1) Why You Must Search for Unadvertised Job Openings
      • (1.3) Mindset For Success
    • Module 2: Hidden Job Search Strategy Overview
      • (2.1) Super Strategy Overview
      • (2.2) Action Steps & Program Table of Contents
      • (2.3) Discover The Two Types of Hidden Job Searches
    • Module 3: Identify Many Companies That Could Hire You
      • (3.1) Define Your Target Market
      • (3.2) How Many Potential Employers Is Enough?
      • (3.3) The Best Ways to Build A List Of Potential Employers
      • (3.5) Job Search Organization
      • (3.6) Classify Potential Employers
    • Module 4: The “Customized” Strategy
      • (4.1) Select The Best Companies To Target
      • (4.2) How To Easily Identify Hiring Managers And Insider Connections
      • (4.3) Best Research Strategies To Win More Job Interviews
      • (4.4) How To Use Informational Interviews To Increase Your Success
      • (4.5) Top Strategies To Comfortably Contact Hiring Managers
      • (4.6) Discover How To ‘Keep In Touch’ So Hiring Managers Yearn For You
    • Module 5: The “Universal” Strategy
      • (5.1) Select Potential Employers To Target
      • (5.2) Top Strategies To Easily Identify People Who Might Want To Hire You Today
      • (5.3) The Universal Job Magnet Letter Formula (With Samples)
      • (5.4) Best Ways To Quickly And Easily Contact People Who Can Hire You
    • Module 6: Best Ways To Find People Who Can Hire You… Or Help You Get A Job
      • (6.1) 6 Quick Ways To Identify People Who Could Hire You
      • (6.2) Best Practices for Using Advanced Searches On LinkedIn To Find People Who Could Hire You
      • (6.3) Unknown Strategies To Find Insider Connections On LinkedIn
      • (6.4) Networking Strategies
      • (6.5) Little Known Strategies To Access Nearly Anyone’s LinkedIn Profile
      • (6.6) Hush Hush Ways To Get Nearly Anyone’s Contact Information Fast
    • Implementation Coaching
  • Job Search Networking
    • Introduction
    • 6 Myths & Facts About Networking
    • Personal Job Search Networking Training Modules
      • Module 1: How to Begin
      • Module 2: Be Effective – Prioritize Your Networking List
      • Module 3: 5 Key Strategies for Success Job Search Networking
      • Module 4: 7 Sample Networking Request Letters
      • Module 5: How to Create Your Elevator Pitch (With Samples)
      • Module 6: Creating Your Personal Marketing Plan
      • Module 7: What to Say (and Avoid) in Networking Conversations
      • Module 8: Sample Thank You Note For Networking Help
      • Module 9: Keep in Touch and the Law of Sevens
      • Module 10: The One+ Strategy
    • Event Networking
      • Find Networking Events Worth Going To
      • Make the Most of Networking Events
    • Networking Business Cards & Samples
  • Interview Breakthrough
    • Welcome to Interview Breakthrough!
    • (1.1) Action Steps and Program Table of Contents
    • Module 2: Mindset for Success
      • (2.1) The Art of Turning Interviews Into Enjoyable Conversations
      • (2.2) The Four Hot Buttons of Every Hiring Manager
      • (2.3) Turn Lemons Into Lemonade
      • (2.4) Dealing with Rejection
    • Module 3: Prepare to Win Job Offers
      • (3.1) Background Research
      • (3.2) What Salary Are You Worth?
      • (3.3) Get Insider Help To Win Offers
        • (3.3.1) Why Company Employees Will Help You (Even If They Don’t Know You)
        • (3.3.2) How To Find Helpful Company Insiders
        • (3.3.3) Use LinkedIn To Find Helpful Insiders
        • (3.3.4) Choose The Best Company Insiders To Talk To
        • (3.3.5) The Most Effective Ways To Contact Company Insiders You Don’t Know
        • (3.3.6) Do This To Ensure A Successful Conversation With Company Insiders
        • (3.3.7) Best Questions To Ask Company Insiders To Get The Information & Help You Want
        • (3.3.8) Sample Thank You Notes
      • (3.4) Make a Strong First Impression
    • Module 4: Get the Salary You Deserve
      • (4.1) Salary Research
      • (4.2) Here’s YOUR Salary Discussion Strategy
      • (4.3) What to Say When They Want to Know Your Salary History & Requirements
        • (4.3.1) Handling Salary Info in a Cover Letter
        • (4.3.2) Handling Online Salary Boxes
        • (4.3.3) Handling Salary Discussion DURING an Interview
    • Module 5: Interview Questions & Answers
      • (5.1) Handle Job Interview Questions With Ease
      • (5.2) Interview Question & Answer Guide
      • (5.3) Prepare for These Potential Interview Questions
      • (5.4) Tell Me About You…
      • (5.5) Questions YOU Can Ask at a Job Interview
    • How to Give a Killer Presentation
    • Module 6: Interview Strategies That Win Job Offers
      • (6.0) Participate (and look good) in Skype Interviews
      • (6.1) Ace Your Phone Interviews
      • (6.2) Align Your Experience With The Position
      • (6.3) Discover What the Interviewer REALLY Wants
      • (6.4) Eliminate the Interviewer’s Doubts About You
      • (6.5) How to Prove You Can Do a Job You Haven’t Done (Webinar)
      • (6.6) Handling Salary Discussions DURING Interviews
      • (6.7) How to Close Your Interview
      • (6.8) Essential Do’s and Dont’s
    • Module 7: Seal the Deal (What to do after the Interview)
      • (7.1) How Did You Do?
      • (7.2) Keep In Touch For More Success
      • (7.3) Send This Instead of A Thank You Note
      • (7.4) 90-Day Plan
      • (7.5) Top Tips for Handling References Professionally During Your Job Search
    • Module 8: Handling Job Offers Successfully
      • (8.1) How to Stall a Job Offer
      • (8.2) Job Offer Evaluation Checklist
      • (8.3) Signs That a Company Is a Bad Apple
      • (8.4) Avoid a Mess – Checkout Your New Boss
      • (8.5) Handling Salary Negotiations
      • (8.6) Should You Let an Executive Recruiter Negotiate Your New Salary?
      • (8.7) Ready to Accept a Job Offer? Read These Documents Carefully First
      • (8.8) Accept a Job Offer the Right Way
      • (8.9) Using an Outside Offer to Get a Raise
    • Module 9: How to Choose the Right Job Offer
      • (9.1) Create a Career Vision Summary
      • (9.2) Reduce Dimensionality
      • (9.3) Don’t Trust Your Gut (Without Testing It)
      • (9.4) Beware of the Giant Spreadsheet
      • (9.5) Attain Distance
      • (9.6) Conduct a Risk Analysis
      • (9.7) Integrated Thinking
      • (9.8) Accept Uncertainty
    • Module 10: Interview Correspondence
      • (10.1) Sample Letter Withdrawing From Consideration
      • (10.2) Sample Letter Accepting a Job Offer
      • (10.3) Sample Letter Declining a Job Offer Because of a Low Salary
      • (10.4) Sample Letter Declining a Job Offer Because You Don’t Want the Job
      • (10.5) Sample Letter to Write When You Don’t Get a Job Offer But You Want a Second Chance at Getting It
      • (10.6) Sample Letters Thanking a Reference
      • (10.7) Sample Job Resignation Letter
    • Implemetation Coaching
  • Gift Certificates
  • Contact

Social Media

Here are some sample job advertisements for this type of role:


 
Director, Global Social Media
Indeed – Austin, TX 78731
$135,000 – $176,000 a year
 
Our mission:
As the world’s number 1 job site, our mission is to help people get jobs. We need talented, passionate people working together to make this happen. We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers.

 

The team:
Our Marketing team helps job seekers and employers around the world to discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed’s labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story. Every month, over 250 million people count on us to help them find jobs, publish their resumes, process their job applications, and connect them to qualified candidates for their job openings. Simply put, we help people get jobs, and we want to share our story with you.

The base salary range below represents the low and high end of the Indeed salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed’s total compensation package for employees. Other rewards may include quarterly bonuses, Long Term Incentive Plan units, an open Paid Time Off policy, and many region-specific benefits.

Austin Base Salary Range: 135,000 – 176,000 USD per year

Your job:
Indeed is seeking an experienced head of global social media to oversee Indeed’s social media activities. The ideal candidate will have a proven track-record of overseeing a sophisticated social media program for a global, well-known brand and be an expert on how social media can be utilized to increase brand consideration. They will be responsible for developing strategy, integrating with the larger brand & communications team, and implementing measurements to show the impact of their work. They will work closely with the creative team to advise on innovative, creative concepts to create best-in-class social media campaigns and with the brand strategy team to ensure brand alignment and campaign integration. They will also work with regional and country leadership to ensure that ideas are relevant in local markets.

The ideal candidate is highly collaborative and thrives in a data-driven culture. Candidates must have previous team management experience and be comfortable setting goals and measuring results. They must excel at building relationships across marketing and the organization as a whole and be able to influence direct reports, peers, stakeholders and senior leadership.

Responsibilities:

  • Lead the global social media function at Indeed
  • Develop a global social media strategy and oversee the development of regional and country-specific strategies
  • Manage a team of global social media professionals and oversee social media agencies when needed
  • Lead the strategy and ongoing evolution of the brand tone-of-voice across all social channels
  • Provide strategic social media counsel and expertise to brand and marketing leadership, peers and global stakeholders
  • Work with brand and strategy team on integrated campaigns to align all activities within the broader brand framework
  • Coordinate with advertising leadership on the role that paid social media plays at Indeed
  • Identify how brand content translates into the digital and social space and which digital/social trends and analytics might be beneficial to Indeed’s brand
  • Partner closely with creative to ideate and develop social media assets, campaigns and programs
  • Supervise community management to drive favorable brand conversations
  • Lead the strategic direction of every initiative, demonstrating how social can drive business results through a deep understanding of media and platform-specific OKRs
  • Design the right systems, processes, and resources to allow for effective communication amongst global social media team members
  • Educate stakeholders about what’s possible based on the team’s capabilities, technology, and specialties
  • Work collaboratively as a member of the global brand and communications team and cross-functionally with brand, marketing, and other local and global stakeholders
  • Develop a keen understanding of the global brand strategy and how that manifests in social media channels
  • Develop a social media crisis framework and provide counsel and best practices for reputational issues
  • Serve as a member of the corporate communications leadership team along with the head of social impact and the heads of PR and Communications in APAC, EMEA and North America.

About you:
Requirements

  • 8-10 years overseeing social media for a global organization
  • Strong social media vision and update-to-date on ever-evolving social media and digital trends
  • Track record of successful social media campaigns
  • Keen understanding of both paid and organic social media and the relationship between the two
  • Exceptional written and verbal communication skills
  • Strong expertise and leadership skills, and aptitude to take informed, creative risks
  • Ability to mentor and lead a team of highly capable professionals and aid in their career development
  • Experience overseeing social media agencies
  • Ability and agility to work in a fast-paced and ever-changing environment
  • Confidence and poise to work closely with leadership
  • Ability to influence in multiple ways and build credibility quickly with key stakeholders, peers and senior leaders
  • Strong sense of initiative and ability to work under pressure on multiple projects with tight deadlines
  • Demonstrated experience in setting goals and developing ways to measure those goals
  • Experience navigating a complex, matrixed organization
  • Experience working with a large, established brand preferred
  • Bachelor’s degree

Indeed provides a variety of benefits that help us focus on our mission of helping people get jobs.

 

 
Social Media Manager
TRENCH PLATE RENTAL CO – Orlando, FL 32824

Trench Plate Rental Company has an exciting opportunity for a Social Media Strategist.

Summary : You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Essential job Responsibilities: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook, LinkedIn, Twitter etc. Timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • You may perform other responsibilities as assigned

Qualifications and Required education:

  • BSc degree in Marketing or relevant field
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Proven work experience as a Social media manager
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills

Physical demands: While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; to perform reparative data entry task using a computer key board, reach with hands and arms, talk, hear, walk, stand, sit, kneel, stoop, crouch, frequently lift and/or move 25 pounds. Visual abilities include: close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

What we offer: We offer a competitive salary and Comprehensive and generous benefit package.

  • Excellent medical, dental, vision discount plan
  • 401(k) plan
  • Paid vacation and paid holidays
  • Plus more

About us: Trench Plate Rental Company, a growing construction, equipment rental, traffic control service company. With 40 years of success behind us, we are a profitable and financially stable company that has experienced consistent growth. We also manufacture most of our standard application products and manufacture custom shoring products.


 
Social Media & Creative Strategist
Working Families– Brooklyn, NY 11201
$60,000 – $75,000 a year

The Working Families Party is looking for a creative, dynamic, resourceful Social Media and Creative Strategist to engage our growing base of online supporters across social media channels. The Social Media and Creative Strategist will have a unique opportunity to put their knowledge and talents to use guiding our organic social media strategy, building the Working Families Party’s visual brand, and helping to win progressive victories in exciting campaigns across the country. This position will be a key member of the Working Families Party’s National Digital-Communications Team and will report to the National Digital Director, while working closely with leaders and staff across departments. This position is based in Brooklyn, NY, although the ability to work from other locations may be considered for the right individual.

Responsibilities:

  • Work with the Digital-Communications team to create and implement a national social media strategy.
  • Manage and coordinate organic content across Working Families Party social media channels, including Facebook, Twitter, and Instagram, collaborating with other team members.
  • Produce daily content, including designing graphics and memes, and conceptualizing, creating, and editing short videos.
  • Monitor online conversations across channels in order to capitalize on opportunities for engagement and build resilient audiences.
  • Provide social media support and trainings for WFP staff and organizers across the country.
  • Report regularly on social media engagement to establish consistent benchmarks and provide analysis with the objective of expanding WFP’s audiences.
  • Develop social toolkits for use across the organization and with influencers, allies, and partners.
  • Identify opportunities for engagement through Facebook groups and other private channels.
  • Identify other new social media platforms where the Working Families Party can engage new audiences and which would lead to organizational growth.

Requirements:

  • Deep understanding of organizational use of social media platforms, including Facebook, Twitter, and Instagram, including a firm grasp of best practices as they relate to organic content and the platforms’ respective algorithms.

  • Ability to communicate compellingly and creatively, both visually and through the written language, in response to breaking news, current events, and pop culture, with a political lens that includes the intersection of race, gender, and class.

  • 2-5 years of experience coordinating social media for an organization, preferably in a political or advocacy setting.

  • Demonstrated graphic design and basic video editing skills.

  • Familiarity with social media metrics and the ability to analyze data and draw conclusions about engagement and performance.

  • Ability to plan and manage complex projects, meet deadlines, communicate with teammates, and work effectively in a fast-paced environment.

  • Strong attention to detail.

  • Commitment to a progressive vision of racial, social and economic justice issues and deep understanding of how all of these issues intersect.

  • Innate skill to find the perfect GIF to describe you or your coworkers’ feelings at any given moment.

Preferred (but not required) skills:

  • Advanced photography or video production skills, including production of livestreams.

  • Experience with Adobe suite, including Photoshop.

  • Experience with CRMs such as Action Network, Every Action, Blue State Digital, or Action Kit.

  • Experience in website design or development.

  • Experience with YouTube or additional social media platforms.

  • Fluency in Spanish.

Compensation

$60,000 to $75,000 depending on experience. We also offer a competitive benefits package that includes health, dental, vision, and life insurance and matching contributions into a 401(k) retirement plan, plus paid holidays, vacation, and sick time. Opportunities for advancement, travel, and additional training are available.

About Working Families Party

The Working Families Party is a progressive grassroots political party. We are building a multiracial, feminist movement of working people to transform America into a country that works for the many, not just the wealthy few. We recruit, train, and support transformational candidates up and down the ballot — and run them to win.

The WFP is made up of our individual members across the country, along with our partners in unions, community organizations and social movements.

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