Search Engine Optimization

Vector Media Group is seeking a full-time SEO Specialist in the New York City area to join our team immediately. We are a growing interactive agency of 45 people located in the Flatiron District of Manhattan with great clients and an incredible roadmap.

We need someone who is passionate about SEO and Digital Marketing to help manage our growing roster of clients. The ideal candidate will not only be proficient in the latest and greatest techniques and strategies, but will also have the ability to think strategically about projects and play a role in putting together integrated campaigns blending organic search, PPC, display, and remarketing. You’ll be working on multiple client accounts across a variety of industries and verticals, but you’ll always have the same goal: to get the client the best possible results. The right candidate will be able to multitask across diverse environments, communicate with clients and internal team members, and be dynamic enough to learn new technologies and processes. We’re looking for someone who can think strategically, but who isn’t afraid to roll up their sleeves and get some serious work done. We’re also looking for someone is who looking to grow their career.

The ideal candidate will have at least 2-3 years of direct SEO experience.

Responsibilities will include:

• Assisting with strategic development for SEO campaigns, starting from kick-off and extending thru post-launch and analysis stages

• Defining and building keyword lists based on clients’ objectives and market opportunity, using a mix of proprietary tools, analytics data, and PPC data

• Preparing and executing on-page optimization strategies to achieve organic visibility for our clients

• Preparing website technical audits to identify areas of concern from an SEO perspective

• Reviewing website server logs, crawl reports, and analytics reports to come up with strategies to improve indexation

• Reviewing web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps

• Working with our internal resources to prepare, plan, and execute link building and content marketing strategies

• Coordinating regularly with our website development, SEM, design, and business development teams, as well as with senior management, to ensure that clients are getting positive results

• Collaborate with content and outreach team to help identify opportunities to create, distribute, and promote web content.

Required Skills

• Strong face-to-face, telephone, and email communications skills

• Organized and detail-oriented

• Familiarity with website analytics platforms such as Google Analytics, Omniture, WebTrends, etc.

• Knowledge of factors that influence search engine rankings

• Ability to think strategically to identify and define keyword opportunities for optimization

• Vast knowledge of SEO software such as Moz, BrightEdge, DeepCrawl, Conductor, SEOBook, ScreamingFrog, and others

• Experience with paid search (Google AdWords, Bing Ads, etc) is a plus

• Strong knowledge of Microsoft Excel and/or Google Docs

• A strong passion for SEO!

Benefits

• Flexible hours and paid vacation policy

• Summer Fridays

• Lunch paid for the company, every day, via your own Seamless account

• Health, Dental, and Vision insurance

• Retirement plan with company matching

• Perks and discounts from many stores and services – Cell phone bills, hotels, rental cars, gyms, etc…

Job Type: Full-time

Salary: $65,000.00 to $80,000.00 /year

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Noom Inc. is a leader in mobile health coaching. We combine the power of technology with the empathy of real human coaches to deliver successful behavior change. Our direct-to-consumer mobile applications have reached more than 45 million users worldwide — and counting. We’ve leveraged our behavior change platform to incorporate the CDC’s Diabetes Prevention Program (DPP), and have expanded to programs for diabetes management, pre-hypertension, and hypertension. The Growth team is at the forefront of this mission, tackling one of the hardest challenges in healthcare today: getting people to take that initial (and biggest!) step towards living a healthier lifestyle… And this is where you come in!

Noom is looking for our first Search Engine Optimization Manager to drive organic growth. This is an exciting opportunity to develop a strategy and own the execution. Our leadership team is thinking long-term and we’re all in agreement that SEO plays a large part in our continued success.

What You’ll Be Doing

• Leading the scaling of Noom’s nascent SEO efforts in an industry that’s incredibly broad and constantly evolving
• Developing and executing upon a framework for determining keyword and content prioritization
• Leveraging Noom’s data infrastructure to develop robust SEO analysis
• Building out resources – both internally and externally – to produce world-class content
• Project managing with Engineering to implement technical SEO improvements
• Optimizing existing content to improve domain expertise and SEO customer volume
• Collaborating with the paid, brand, and PR managers to ensure Noom is broadly optimized for SEO
• Analyzing and adapting efforts to ever-changing market trends

What We’re Looking For

• Extensive experience (4+ years) with both technical and content SEO
• Deep understanding of subscription eCommerce space and it’s particular challenges
• An analytical mindset and strong prioritization skills
• Fast learner with excellent problem-solving ability
• Self-motivated team player willing to work very hard

What Makes This Job Amazing

• You’ll be helping millions of people lead healthier lives every day
• You’ll be a part of Noom’s rocketship– revenue has grown 20x in the last 2 years and our team is growing fast.
• You’ll have wonderful benefits including healthcare/dental, wellness budget, daily gourmet meals prepared by our onsite chefs, and onsite yoga
• You’ll experience huge learning & professional growth opportunities. Noom believes in supporting your professional and personal growth: we’ll cover the cost of books, courses, conferences… you name it!
• You’ll add to our transparent, high-performing, and close-knit culture