Here are sample job advertisements for these types of roles…
Salesforce Marketing Cloud Specialist
Full Job Description
About World Travel Holdings
World Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company with a portfolio of more than 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations. The company also operates a top-rated travel agency franchise and the country’s original host agency and is consistently recognized as an industry leader in work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wilmington, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com. We are proud to be named:
- 50 Most Engaged Workplaces by Achievers
- Top 500 America’s Best Midsize Employer by Forbes
- Top Workplace in South Florida by Sun Sentinel
Responsibilities:
- Design and manage automated marketing campaigns within Marketing Cloud using Interaction Studio, Email Studio, Content Builder & Journey Builder
- Take ownership of email marketing automation campaigns, specifically with SFMC
- Leverage SFMC to create personized journeys across all customer touch points
- Responsible for iteratively improving our Marketing Cloud data model and architecture
- Regularly monitor analytics related to email performance, audience segmentation and A/B tests
- Conduct quantitative and qualitative analysis on how marketing campaigns contribute to the customer experience, booking trends and overall brand awareness
- Collaborate with key stakeholders and play a major role in the implementation of SFMC across website properties and marketing channels to deliver a consistent brand experience
- Support the wider marketing teams with journey strategy development, creation, and automated marketing campaigns
- Stay abreast with the latest Salesforce technology enhancements, changes, and community updates
- Other duties and special projects as assigned
Qualifications:
- Bachelor’s Degree in Marketing or related field of study
- 3+ years of experience with Salesforce Marketing Cloud; SFMC certified preferred
- Highly proficient with Salesforce Marketing Cloud technologies, including Interaction Studio, Journey Builder, Email Studio, and Datorama; working knowledge of AMPscript and SQL is preferred
- Experienced in enterprise-level SFMC implementation, automation, and journey building to support omni-channel marketing strategies
- Proven track record of utilizing data analytics to identify performance trends and define business opportunities
- Strong interpersonal communication skills to work effectively and cross-functionally in a team and project-based environment
- Highly motivated, strategic thinker with ability to own and lead project initiatives
- Ability to work in an agile organization and dynamic market while adjusting priorities as needed
- Must be a resident and live in a US state; we do not currently hire in AK, CA, HI, KY, ND, OH, OR, and PA
Salesforce Marketing Cloud Administrator (remote)
Full Job Description
eNGINE builds Technical Teams. We are a Solutions and Placement firm shaped by decades of interaction with Technical professionals. Our inspiration is continuous learning and engagement with the markets we serve, the talent we represent, and the teams we build. Our Consulting Workforce is encouraged to enjoy career fulfillment in the form of challenging projects, schedule flexibility, and paid training/certifications. Successful outcomes start and finish with eNGINE.
eNGINE is hiring a 100% remote Salesforce Marketing Cloud Administrator for our Pittsburgh based education sector client.
Responsibilities:
- Interfacing directly with staff, IT colleagues, and other stakeholders to identify user requirements, assessing available technologies, and recommending solution options
- Support the enterprise-wide implementation of Marketing Cloud and provide subject matter expertise on marketing automation initiatives and be responsible for maintenance and enhancements.
- Recommending strategies and tactics to achieve business needs
- Possessing excellent Salesforce Administrator skills, as well as project, communication, and customer service skills are required to be successful in this position.
Qualifications:
- 5+ years Salesforce Marketing Cloud Administration experience, this includes providing marketing automation administration, however this is a technical role.
- Familiarity with third-party and commonly used functionality extenders, such as Marketo, Eloqua, Pardot, etc.
- Experience in hands-on design, prototyping, development, configurations, testing and other implementation activities
- Additional skills with Jitterbit, Java, SQL, Apex, with ability to segment out data and build connectors
- Excellent troubleshooting skills with the ability to analyze and resolve difficult problems quickly
- Aptitude for learning new technologies
Director – Marketing, Salesforce Marketing Cloud
Full Job Description
NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children’s hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.
Position Summary:
We have an exciting opportunity to join our team as a Director-Marketing.
In this role, the successful candidate is focused on driving business value from the Salesforce Marketing Cloud platform by bringing strategic, business thinking and stakeholder relationships to the teams initiatives. The Director is expected to ensure business needs are reflected in the content calendar, coordinate and collaborate with business stakeholders to ensure alignment with business goals and objectives, and partner with content creators to drive business outcomes.
Job Responsibilities:
- Responsible for collaborating with stakeholders across the organization (clinical areas, FGP, comms and marketing colleagues, strategic planning, etc) to understand business needs and identify opportunities for creating new or enhancing existing digital marketing initiatives to drive business outcomes
- Key contributor in the development of email and mobile marketing campaigns and journeys, ensuring that the audience, content and architecture align with business priorities and strategy
- Understanding of patient behaviors and journeys to make business decisions that generate significant impact to the growth of key business metrics
- Inform priorities for the Salesforce Marketing Cloud platform roadmap based on company priorities, business needs and market trends
- Collaborates with product owner and technical and architecture team to ensure business requirements and associated solutions align with overarching strategic goals, business objectives, and KPIs
- Review email marketing calendars and roadmap and ensure that strategy, campaign plans, timelines and deliverables are conveyed to relevant internal stakeholders (FGP, clinical areas, martech and comms & marketing colleagues and leadership)
- Contribute to defining and maintaining governance structures for Salesforce Marketing Cloud initiatives to ensure alignment with business priorities
- Support the build-out of the organizations digital marketing capabilities, including running point as the business lead for Salesforce Marketing Cloud-related digital platform transformation initiatives
- Become fluent in the NYU Langone Health patient database architecture and available data to be used in email and mobile marketing campaigns to ensure best application to business objectives
- Nurture and mentor direct reports to maximize their potential
- Develop feedback loop with leadership and key stakeholders
- Performs additional duties as assigned.
Minimum Qualifications:
To qualify you must have a Bachelors degree in marketing, communications, or a related field; masters preferred
7-10 years marketing experience required, at least 3-5 years of email marketing experience in Salesforce Marketing Cloud
Proven breadth and depth of marketing expertise able to work independently with little or no supervision
Experience designing and running multichannel marketing campaigns end-to-end, including planning, execution, reporting and optimization
Experience managing large multi-touch marketing programs in Salesforce Marketing Cloud with distinct customer journeys and tracking towards increasing engagement metrics (open rate, click through rate, unsubscribe rate, ROI, etc.)
Knowledge of key industry metrics and ability to perform ROI analysis to drive insights
Working knowledge of CRM technology and campaign management tools
Have a holistic view of all marketing programs and how they interact and reinforce each other
Adept at process evaluation and re-engineering, contributes to process improvements by recommending process or system improvements and enhancements that can benefit the business
High level of understanding of Project Management and Software Development Lifecycle process
Experience with Agile software development methodology
Understanding of the interconnectivity between technology and customer experience
Good understanding of marketing and operational databases and data manipulation
Proven track record at grounding recommendations in data and business- driven decision making
Effectively communicates complex information with both internal and external contacts at a variety of organizational levels
Proven leadership, business relationship management, and product management skills
Anticipates and avoids common problems; solves problems quickly and independently
Strong communication skills, able to effectively communicate performance, learnings, and ideas within the organization
Preferred Qualifications:
Experience with patient marketing campaigns in health systems
Salesforce Certification (Marketing Cloud Consultant, Marketing Cloud Email Specialist)
Capable of identifying when to use custom development versus out of the box functionality
Understanding of HTML and digital design best practices
Experience designing, executing and reporting on 1st and 3rd party research programs