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Opportunity Overview
The Team
WarnerMedia has some of the most recognizable brands that continue to drive the social fabric of our world. From cutting-edge breaking news stories on CNN, up-to-the-minute sports coverage on Turner Sports & Bleacher Report, the characters we grew up loving on Cartoon Network to the shows we love today on TBS, TNT, and truTV. WarnerMedia continues to be the gold standard in first class television programming and a demonstrated leader in digital content. Including our sister companies, HBO and Warner Bros that complete the WarnerMedia family, we tell the stories the world wants to hear.
The Job
As Programmatic Manager, you will be a key driving force behind the execution of Turner’s private marketplace (PMP) business. This includes working with sales on education and enablement, advertiser onboarding, delivery management, campaign optimization & reporting. You will also define and implement standards for PMP workflow, including documentation and training for sales & operational teams.
The Daily
- On a day-to-day basis, you will work closely with sales, product, ad operations, analytics & yield teams, as well as with external partners.
- Your success will be measured by how you collect and translate marketplace needs and develop learnings from those insights into sales strategies & productized offerings that generate revenue.
- You’ll also play a lead role in the pricing, packaging and rollout of PMP offerings.
- Manage revenue growth and execution workflow for Turner’s PMP business.
- Develop & document knowledge of third-party platform capabilities and how they should be applied to drive value in Turner’s private marketplace.
- High product knowledge & sales strategy surrounding header bidding, audience management, and video distribution channels.
- Oversee campaign launches and optimization of private marketplace deals, including setup, troubleshooting, and delivery.
- Collaborate with sales and yield teams to determine optimal price floors and innovative optimization tactics to grow overall health of private market.
- Daily monitoring and reporting of sell-through & buyer trends of the private marketplace.
- Proactively identify opportunities for sales process improvements – these may be related to optimizations in execution workflow, enhanced reporting & revenue optimization.
- Identify new product opportunities to drive unique value to the private marketplace; involvement in pricing, packaging, positioning & rollout with the sales team.
- Maintain expertise in continuously evolving programmatic space and to help educate other groups within Turner (sales, integrated marketing, product, operations, etc.)
The Essentials
- 4+ years in media advertising
- 3+ years in digital programmatic advertising space, focused in operations
- Excellent oral and written communication skills
- Expertise in digital media, strategy development, yield
- Analytical mindset; solutions-oriented
- Proficiency in MS excel, Staq; comfortable with data analytics
- Demonstrated experience with publisher side ad technology, with deep knowledge of Google DFP, FreeWheel, and SSP capabilities.
- Extensive exposure to programmatic deal types, technologies and campaign setup
- Familiarity with ecosystem, including data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting and cookie matching
- Bachelor’s Degree
As Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices, our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our clients overall marketing objectives. Job Description This entry-level position will support teams responsible for creating and executing programmatic media plans using industry leading media technology platforms. Within this role you’ll gain exposure to emerging digital media technologies, publishers and programmatic strategies that will help create a valuable foundation for a career in digital media.
Responsibilities:
- Supporting the implementation of client campaign objectives into programmatic activation strategies, audiences and inventory opportunities
- Managing campaigns by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
- Assisting team members with operational tasks including budget management, billing and campaign creative trafficking
- Working with members of the broader digital account teams including planning, investment, operations and analytics
- Working with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high quality media inventory
- Maintaining reports used to identify opportunities for campaign improvement and/or ensuring stakeholders are kept informed on campaign performance
- Developing technical skillset in the utilization of relevant digital ad technology platforms such as DSPs, Ad Servers, DMPs and Third-Party Verification tools
- Providing limited administrative support that may include scheduling and coordinating meetings across the team
Qualifications:
- Although past media experience is not required, an internship with an advertising/media agency is a plus
- Proficient in Excel (Pivot Tables, Creating Charts, Basic Formulas, etc.)
- Experience with other database, visualization tools or coding languages is a plus
- Excellent verbal and written skills
- Exceptional organizational skills and detail-oriented mindset
- Ability to prioritize tasks effectively
- Strong analytical abilities and quantitative skills
- Natural curiosity and desire to continuously learn
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
Check us out on [1] The Muse, [2] Instagram and [3] YouTube for an inside look into ‘Life At CBSi’ through employee testimonials, office photos and company updates.
References
Visible links
- https://www.themuse.com/companies/cbsinteractive
- https://www.instagram.com/cbsinteractive/?hl=en
- https://www.youtube.com/channel/UCAvGapyifCtUlmNTagAl_sQ
DESCRIPTION:
Division Overview:
The Ad Operations teams primary goal is to grow global revenue in partnership with direct sales, programmatic direct, and internal buy-side marketing teams. We work closely with teams throughout the organization (including sales, product, marketing, and pricing), providing ad operations expertise to drive consistent and scalable campaign execution. We strive for best-in-class operational excellence and take pride in our craft.
Role Details:
In this role, you will be a key contributor to our growing Ad Operations team supporting the Showtime digital business. The role will have the unique opportunity to own end-to-end digital ad buying campaigns and gain exposure to publisher side advertising technology. You will take ownership of flawless online advertising campaign executions across a myriad of placements and platforms including display, mobile, social, and video. The ideal candidate will be focused, detail oriented, accountable, and can bring an ownership mentality to the table. Ability to break down and communicate complex technical, operational information to non-subject matter experts a big plus.
Your Day-to-Day:
- Set up and manage buy side campaigns in Doubleclick Campaign Manager (DCM)-including detailed campaign and creative setup, tag generation, monitoring delivery, optimization recommendations, and reporting and analytics assistance
- QA all assets before and throughout launch, ensuring partner specifications are met and tags are firing properly
- Ensure pipelines from Campaign Manager to Analytics dashboard are maintained regularly in order to ensure an accurate real-time feed of campaign performance
- Make recommendations for tagging structure on various websites to improve campaign performance
- Troubleshoot creative issues, implement custom executions, monitor under/over delivery issues, optimize for viewability, address brand safety concerns, and be knowledgeable about site ad tagging logic to address ad disruption escalations
- Coordinate asset hand-off with client and internal teams; while proactively communicating updates and setting expectations with all stakeholders
Key Projects:
- Will continuously hone project management skills throughout the creation and scheduling process of custom, integrated campaigns in partnership with various internal and external teams
- Provide suggestions on novel ways to improve current Ad Operations processes and procedures to enhance team excellence.
- Join kick off calls with clients to understand advertising specifications and discuss custom or complex executions
- Build first hand knowledge of publisher side advertising technology in order to consult with partners on best practices
- Staying educated on key developments in the rapidly changing digital advertising ecosystem. (e.g Viewability, brand safety, invalid traffic etc.) and utilize that knowledge to update or build new processes that support changing industry needs
QUALIFICATIONS:
What you bring to the team:
You have –
- 1 year experience managing digital advertising campaigns in Google Campaign Manager (i.e. DCM)
- Demonstrated ability to think critically and solve complex problems
- Proficient in all Microsoft Office applications particularly Excel (pivot tables, vlookup, and formulas)
- Possess strong organizational, verbal and analytical skills
- Excellent communication and interpersonal skills
- Proven ability to see the “big picture”- Recognize and prioritize concurrent projects with different timelines to maximize revenue and client satisfaction
- Extreme attention to detail
You might also have –
- Experience with first party ad serving (e.g. DFP/GAM)
- Experience with third party ad serving technologies (such as Sizmek, Celtra, Clipcentric, etc.) is strongly preferred
- Knowledge of Rich Media, Video Encoding, HTML5
- Knowledge of web page composition and analytics
- Good understanding of HTML, CSS and Javascript
- Knowledge of Programmatic advertising
- Experience with Content Management Systems
The Ad Operations Coordinator role is responsible for facilitating all Digital business between sales teams across multiple offices and the digital publishers we sell. The ideal candidate will be team-oriented and able to multi-task many different responsibilities and assignments. S/he must possess strong communication, organizational, and strategic-thinking skills and be able to adapt in a fast paced environment. Taking initiative is a must.
Responsibilities
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Day-to-day support of digital team
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Process and manage insertion orders using internal systems
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Manage, traffic, and track campaigns across multiple operating systems
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Work on optimizations with Client Service Manager for sold media plans
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Demonstrate proficiency in mathematical calculations and Excel analysis
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Possess both analytical and creative thinking skills; key to successful execution of media plans for clients
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Thrive in a fast-paced industry and produce high quality work while meeting tight deadlines
Qualifications
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An interest in the digital advertising industry, including a basic understanding of Internet advertising and sales processes
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Strong written and verbal communication skills
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Must be outgoing, organized, efficient, team player and a strategic thinker
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Above average proficiency with Microsoft Excel, PowerPoint and Word
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Proactive and solution oriented
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Must be self-motivated and able to work independently, as well as part of a team
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Ability to multi-task and efficiently manage time and priorities
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Adapts to shifts in priorities and urgencies
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Ability to learn new systems quickly
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Superior internal customer service standards and problem solving skills
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Ability to work independently and collaboratively with a team
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Can juggle multiple projects simultaneously and meet deadlines under pressure
Work Experience
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2+ years’ experience in a similar multi-channel media role