Here are sample job advertisements for TV Program Research…
Content, Audience Insights & Research, Senior Analyst
Responsibilities:
- Be hands on with television audience data and reporting
- Apply proficiency in quantitative analysis, data mining, and the presentation of data to prepare viewership demographic reports and analysis
- Develop and maintain various ratings reports and analysis emphasizing key trends
- Assit in programming schedules for the network using data and analysis
- Create primary and secondary research projects to help better understand IONs viewers, including survey design and analysis
- Gain in-depth knowledge of industry trends and competitive approaches to advise programming decisions
Qualifications:
- Bachelor’s Degree in a quantitative discipline
- Must have 2-5 years of experience in television programming research with previous experience in Media or Advertising
- Must have in-depth knowledge of Nielsen systems and understanding of television ratings
- Strong Microsoft Excel capabilities with the ability to navigate large data sets is a must
- Extremely organized and able to work proactively to manage all assigned projects
- Experience using survey software like Qualtrics, Survey Monkey etc. is a plus
- Demonstrates a systematic approach towards collecting data from various sources
- Diligent, diplomatic, positive, go-getter attitude
- Must have unrestricted work authorization to work in the United States
Compile and analyze viewing data for A&E Network and their competition to fulfill daily demands of the Programming and Scheduling teams. Keep management and PR updated on current ratings/trends. Fully understand systems available to determine viewer behavior and assist Managers and V.P. in designing insightful analyses that support strategies targeted at program development, scheduling, and acquisitions. Where possible, help improve analytical systems and streamline processes through knowledge of Excel and/or other related software.
MORE ABOUT WHAT YOU’LL DO:
- Overnight Ratings Analysis/Distribution and oversee process of program names, which is executed by department’s coordinator
- Provide highlights of the performance of key premieres, series launches and schedule changes
- Employ tracking and trending analyses from a multiple range of resources
- Responsible for data collection, interpreting data, formulating reports and making recommendations based upon the research findings
- Must have strong initiative and follow-through and be able to anticipate the needs of clients
- Assist with standard day-to-day operations of the Research Department
- Able to manage tasks simultaneously, prepare various written client deliverables, prioritize, and meet deadlines
- Synthesize audience data and distribute/communicate core insights
- Respond to a wide variety of adhoc requests
- Work with Vice President and Sr. Analyst to identify opportunities that maximize ratings
YOUR STORY: [+BEHAVIORS] (what you need to have)
- 4+ years of college
- Familiarity with Nielsen data and terminology
- Strong understanding of quantitative data, math, and/or statistics
- Solid analytical and communication skills
- Strong attention to detail and accuracy
- Proficient in word/excel/powerpoint
The Manager, Program Research position supports Bravo and Oxygen senior management, programming and development, press & publicity, marketing, and finance.Responsibilities
- Compile, analyze and interpret Nielsen and digital data for recurring and ad hoc requests
- Manage topline and detailed analyses, reports, presentations, and highlights covering Bravo/Oxygen and competitors
- Train and manage Senior Analyst and Analyst
- Maintain and improve all regular reporting and competitive analyses
- Assist in positioning research data in a creative and concise manner
- Utilize critical thinking/mathematical skills to analyze industry trends
- Prepare and present robust insights/recommendations in a timely manner
Qualifications/Requirements
- Bachelor’s Degree in Communications, Media, Statistics or related field
- Minimum of 4 years experience in Television Research.
- Management experience of direct-reports preferred
- Must be well versed in Microsoft Office applications with significant experience working with Excel and PowerPoint. Prior experience with any of the following tools a plus: Tableau, R, SPSS, SAS
- Attention to detail and strong mathematical skills necessary
- Must have the ability to handle multiple assignments at once in a fast-paced environment
- Ability to write clearly, analyze data and summarize data
- Strong communication and presentation skills
- A passion for television, both happenings in the industry and TV shows themselves
- Experience with Nielsen systems (NPower, NNTV) required. Video-on-Demand tools (Rentrak) and Social listening tools (ListenFirst, Nielsen Social Content Ratings) a plus.
- Ratings Estimates and Forecasting experience in Television Research.
Eligibility Requirements
- Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered (note job #41960BR)
- Must be willing to work in New York, NY.
Desired Characteristics
- Ability to multitask between several projects
- Familiarity with Smart TV/ACR analytics platforms (Samba, Vizio, etc).
- Bring a fresh perspective to ongoing departmental reporting, helping to position analysis in a creative and concise manner.
- Proactively contribute to the analysis and creation of ongoing departmental projects and presentations
This position is the direct research contact across a number of departments including but not limited to: Finance, Corporate PR, A+E Studios, International, IT, Business Development, and Alternate Content. They will provide strategic insights to help make informed decisions for these units. They will also work on special projects for EVP and SVP.
MORE ABOUT WHAT YOU’LL DO:
- Identify key project initiatives to provide new insights to EVP and SVP including planning and execution; Present data and insights in fresh and interesting ways to impact business decisions
- Compile, aggregate and analyze cross network viewing data for A+E Networks along with competitive brand portfolios
- Oversee forecasting and pacing documents across all networks for both linear and digital performance
- Work with brand teams to lead primary research initiatives for pilot, concept, and series maintenance testing on all A+E properties; Work closely with both internal and external partners to active testing
- Deliver insights and ratings trends to inform creative and identify opportunities for A+E internal studios
- Estimate the ratings impact of non-traditional revenue strategies across brands
- Ideate and build strategic presentations designed to inform company stakeholders of industry trends
- Collaborate with internal and external partners to build new research tools and reporting capabilities; maintain and enhance current tools
- Determine opportunities for Alternate Content Team. Work with Alternate Content team on identifying content that is proper to each brand
- Manage cross-brand reporting for daily, monthly, quarterly and yearly outputs
- Update and distribute key reports to our Parent Companies
- International Research point of contact
- Primary contact for all FYI network and program research needs, including estimates, program insights, and network performance.
WHAT YOU’LL LEARN:
As the media industry grapples with fragmentation and disruption, a key facet of Research is to be the driving force in helping their company capture, report on, monetize, and understand audiences. An opportunity lies in Research to work across divisions and departments to create a unified language that ensures that internal clients understand—and take advantage of—complex metrics. The key is giving the necessary context so that decisions can be made. While this sounds disarmingly simple, it is a challenge to get the majority of the company to speak the same language and understand new vernacular. Research is a central force within the broader organization in gaining an objective perspective for a wide array of complex questions. It may sound academic – and certainly there is a portion of the job that requires a love of learning – but the primary attribute that will bring you success is curiosity. For example, you’ll gain a deeper understanding of what motivates someone to tune into a show, buy a product based on placement of an ad, become a fan on social media, or why certain types of programs are successful across regions of this country and abroad. Ultimately, each research candidate gets a better understanding of the rigor that goes into making business decisions by uncovering not boulders, but pebbles along the path to connecting to A+E Networks core asset, its content.
YOUR STORY: [+BEHAVIORS] (what you need to have)
- 4+ years of college
- Strong understanding of quantitative data, math, and/or statistics
- Solid analytical and communication skills
- Strong attention to detail and accuracy
- Proficient in word/excel/PowerPoint
- 5-7 years of experience in Media Research
- Knowledge of Nielsen systems and Microsoft suite
THAT SOMETHING EXTRA: If you’ve read this far, you’re likely a great fit for us…and maybe you’re fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we’d love to hear about it in your cover letter
The Coordinator, Multiplatform Program Research, is a key member of the Lifestyle Research team, helping the Research department answer key questions to support all areas of the business, primarily supporting E! and Universal Kids: Who is the audience across our networks? How does our content resonate with viewers on linear, VOD, and social? What are the current trends across the entertainment industry? Which TV shows belong on the air?
The Coordinator will aid the Lifestyle Research group by leveraging linear and multiplatform performance metrics to help support senior management, programming & production, press & publicity, marketing, finance, and digital teams.
Additionally, the Coordinator will help support the SVP of Research as well as the SVP of Program Strategy and Acquisitions for E! with administrative and operational responsibilities. This is a dual role that will report to Manager, Multiplatform Program Research as well as provide administrative support to both SVPs.
Responsibilities
- Provide top line and detailed analyses, reports, presentations, and highlights covering E! and Universal Kids series performance across linear and extended viewing platforms, as well as social
- Handle regular weekly, monthly, and quarterly channel performance reports and competitive analyses for E! and Universal Kids
- Provide strategic insights based on Nielsen ratings and multiplatform data for recurring and ad hoc requests for E! and Universal Kids
- Assist with administrative duties accurately and efficiently
- Answer phones and take messages
- Assist SVPs with travel arrangements and expense reporting
- Schedule appointments, meetings, and conference rooms for supervisors and teams
- Order office supplies as needed
- Maintain administrative files and organize mail and other deliveries
- Copy and distribute materials as required
- Additional duties, special projects and tasks assigned as needed
- Stay abreast of television and research industry news, trends and best practices
Qualifications/Requirements
- Bachelor’s Degree in Communications, Media, Statistics or related field
- Minimum of 1 year of experience in Television Ratings and/or Multiplatform Research
- Proficiency in Microsoft Office Excel and PowerPoint
- Experience with Nielsen systems (NPower, NNTV) and/or multiplatform research tools (Adobe Analytics, ComScore, Rentrak) required
Desired Characteristics
- Attention to detail and strong mathematical skills
- Must be able to handle multiple assignments at once in a fast-paced environment
- Ability to write clearly, analyze data and summarize data
- Strong communication and presentation skills
- Passion for data, analysis, and relying on data to ‘tell a story’
- Like our viewers, passion for the television business, particularly reality television and storytelling in general
- Knowledge of and passion for current television programming, inclusive of SVOD services
- Knowledge of the evolving entertainment landscape including linear, online, mobile, OTT and other emerging viewing platforms/technologies
- Strong work ethic, including ability to multitask, attention to detail, and accuracy
- Social listening tools such as ListenFirst, Nielsen Social Content Ratings, YouTube Analytics, etc. a plus.
- Proficiency in data visualization tools (i.e. Tableau) a plus
- Enthusiasm for solving problems
- Ability to work with others and collaborate across the organization to achieve goals
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