Here are sample job advertisements for these types of roles…
Paid Search Director
National Debt Relief – New York, NY 10004
Who We’re Looking For:
National Debt Relief is currently seeking a highly motivated, analytical, and passionate paid search marketing expert to help drive the company’s rapid growth. This fast-paced role will be responsible for maintaining the company’s leading digital marketing position while championing opportunities for improved performance and scale. This represents a unique opportunity to leverage the latest technologies, capabilities, and strategies within the search landscape to deliver unprecedented results. Based in our Downtown Manhattan headquarters and reporting directly to the company’s Chief Marketing Officer, this highly-visible position will interact with and engage senior stakeholders throughout the company.If you believe you are among the best-paid search marketers and prepared to roll-up-your-sleeves to achieve exceptional results, we want to hear from you.
National Debt Relief is currently seeking a highly motivated, analytical, and passionate paid search marketing expert to help drive the company’s rapid growth. This fast-paced role will be responsible for maintaining the company’s leading digital marketing position while championing opportunities for improved performance and scale. This represents a unique opportunity to leverage the latest technologies, capabilities, and strategies within the search landscape to deliver unprecedented results. Based in our Downtown Manhattan headquarters and reporting directly to the company’s Chief Marketing Officer, this highly-visible position will interact with and engage senior stakeholders throughout the company.If you believe you are among the best-paid search marketers and prepared to roll-up-your-sleeves to achieve exceptional results, we want to hear from you.
Principal Duties and Responsibilities:
- Serve as the company’s SEM subject matter expert, managing day-to-day paid search marketing efforts across search engines via both manual and automated optimization.
- Set clear KPIs and drive a team culture of accountability and rigor across digital programs.
- Nimbly manage and measure performance across an evergreen portfolio of keyword targets, while conducting ongoing testing within accounts leveraging the latest features an/or technologies internal or external to each of the platforms.
- Closely monitor the ever-changing competitive landscape and build scalable solutions to stay ahead of trends.
- Work closely with stakeholders at Google and Bing, as well as the tight network of the company’s solution partners to maximize performance across SEM efforts.
- Work through automation, tagging, and data integrity issues with cross-functional stakeholders internal and external to the organization.
- Be fiercely competitive and maintain a sense of urgency, creativity, and curiosity for how to continue to outperform the competition in SEM.
- Serve as the company’s primary point of contact for all issues and opportunities relating to paid search marketing.
- Provide ongoing and ad hoc reporting and communication of results, tests, plans, budget, and initiatives to senior management..
Qualifications:
- Bachelor’s degree in Marketing or a related field required, MBA preferred.
- 5+ years of active/hands-on experience in paid search required, preferably within a performance marketing environment.
- Experience managing large, dynamic search programs with significant monthly budgets.
- Expert understanding of Google and Bing, the latest capabilities of each, and how to effectively deploy optimization strategies and resources that that maximize yield.
- Experienced with performance marketing platforms, automated bidding tools, keyword research solutions and other analytics and testing solutions to include Google Adwords, Bing Ads, Adobe Analytics, Google Analytics, Salesforce-related solutions, and Marin among others.
- Exceptional analytical and problem-solving skills with previous experience structuring and performing complex testing and analysis within paid search in order to drive efficient growth and effective results.
- Powerful communicator with the ability to engage and influence senior leadership.
- Proficiency with Microsoft Office (Excel, Word, PowerPoint).
- Strong organizational skills and attention to detail.
- Excellent time management skills, with the ability to prioritize, multi-task, and work under shifting deadlines in a fast-paced environment.
Search Marketing and Amazon PPC Specialist
Dynarex Corporation – Orangeburg, NY 10962
Company Overview:
Dynarex, a medical product supplier is seeking a Search marketer with expertise in organic and paid campaigns to manage their strategy across Amazon and Google. The ideal candidate will have experience creating and optimizing listings for paid campaign placement across multiple products and product categories. Particular attention will be given to Amazon Vendor Central sponsored and brand and product ads.
Job Summary:
· Create and optimize brand and sponsored ads for e-commerce
· Monitor and analyze campaign performance, rankings and ratings to evaluate the best and worst performing ASIN’s on Amazon
· Track and report on top selling products for page 1 optimization on corporate website
· Continually monitor the competitive landscape across Amazon and Google
· Run campaigns to drive traffic to the Dynarex storefront on amazon.com/dynarex and www.dynarex.com
· Work in Amazon and Google with respect to bid optimizations, budgets, campaign planning et al within target ROAS goals
- Continually optimize listings through keyword research monitoring the competition from within our own category listings
- Assists in the creation, optimization and execution of digital content on Amazon, including, but not limited to A+ content, product images both hero and enhanced, product videos, display advertising content, product descriptions and keywords
- Work cross-departmentally to gain a greater understanding of products
- Keep up to date with best practices for Amazon Vendor Central
- Recommend and implement search strategies to boost and enhance Google ratings for products to return Seo and Sem results.
- In addition to these typical duties, this position may perform other duties as assigned
Requirements:
- 2-3 years experience working with Amazon Vendor Central and Google Adwords/Analytics
- Experience working with google search console and tag manager
- Experience in Digital Marketing, eCommerce, and Reporting
- Ability to set-up and track conversion goals
- Proficient in Microsoft Excel and PowerPoint
- Strong understanding of RoAS, ROI and other marketing metrics
- Excellent written communication skills and the ability to tailor content to a specific audience
- Detail oriented with the ability to manage multiple tasks simultaneously
- Excellent organization and follow through skills
- Excellent interpersonal, written and verbal communication skills
Job Type: Full-time
Experience:
- Amazon Web Services: 2 years (Preferred)
Entry Level Paid Search (SEM) Coordinator
Sosemo – New York, NY 10004
Company Description
Sosemo is a well-established start-up digital marketing agency that specializes in managing social, search and mobile marketing services.
Sosemo is a well-established start-up digital marketing agency that specializes in managing social, search and mobile marketing services.
Job Description
We are seeking entry-level talent to be trained as an SEM Coordinator. Sosemo is one of the leading Search Marketing agencies in New York and our Google rankings for “SEM Agency” proves it. Therefore, this is a rare opportunity to learn from the very best.The ideal candidate will be entrepreneurial-spirited, highly detail-oriented, have exceptional problem solving skills along with prior knowledge of or demonstrated interests in SEM.When applying for this position, please tell us why you feel you would be a fit for the position.
We are seeking entry-level talent to be trained as an SEM Coordinator. Sosemo is one of the leading Search Marketing agencies in New York and our Google rankings for “SEM Agency” proves it. Therefore, this is a rare opportunity to learn from the very best.The ideal candidate will be entrepreneurial-spirited, highly detail-oriented, have exceptional problem solving skills along with prior knowledge of or demonstrated interests in SEM.When applying for this position, please tell us why you feel you would be a fit for the position.
Our office is located down the street from the New York Stock Exchange at 60 Broad Street. In addition to working with a stellar team, our office has beautiful common areas, weekly yoga/meditation, pizza Fridays, spectacular views of the Statue of Liberty and free coffee and beer.
Other benefits include competitive salary, bonuses, health insurance, life insurance 401K, vacation/sick days, flex time, workers compensation, unemployment and more.
Duties & Responsibilities
- Conduct keyword research
- Paid search campaign management
- Develop and optimize ads
- Manage paid media campaigns
- Demonstrates value against all initiatives by providing monthly/quarterly metrics reports
- Research and keep up on industry trends
- Develop new marketing services and refine processes
Qualifications
- 4-year college degree in marketing, computer science, or related field
- Minimum of one internship in a related industry
- Passion for digital marketing and entrepreneurship
- Must have strong analytical and problem solving skills
- Must have strong verbal and written communication skills
- Ability to manage and prioritize multiple projects simultaneously
- Must be able to make decisions in a fast-paced environment
- Must be highly detail-oriented
- Must have basic knowledge of web technologies
- Must have working knowledge of social networking sites, search engines and app stores
- Must be local