Here are sample job advertisements for media activation roles…
The Associate Media Activation Manager is responsible for helping the Media Activation team automate ongoing reporting tasks and optimizations to create efficiency. The role involves working with SEM, Social, and Programmatic campaign managers to streamline workflow across a media account. They will also work closely with their account lead to ensure tools that are developed enhance workflow and output.
Some of the things we’d like you to do:
- Leverage media buying platform APIs and Google Sheets [add ons] to build automated pacing and reporting docs
- Coordinate platform data fixes with Activation teams
- Work with other Tech team stakeholders to enhance proprietary tools
A bit about yourself:
- Approximately 1-2 years experience in a digital media agency or ad tech space
- Advanced Proficiency in Google Docs, Google Sheets
- Experience with data integration projects – e.g. API, DMP, Analytics, etc
- Familiarity with Adwords scripts, SQL, Python
- Media buying experience a bonus (Adwords, Facebook, DBM)
- A passion for everything digital, with an active interest and understanding of ad tech
- Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team
- Adept at working within team and partnering across teams
Legacy Marketing is a Chicago-based, independent experiential and digital marketing agency that inspires passion for brands by engaging people through integrated live + digital campaigns. Perennially listed on both Event Marketer’s IT List, the CM200 (formerly PROMO Top Shops) and Chicago Tribune’s Top Workplaces, our programs have won multiple Ex Awards, PRO Awards and Webbys.
- Collaborate with local team and distributor partners to drive sales, in-market account planning and activation, and commercial KPI delivery
- Create and foster relationships with key stakeholders: local trade community, distributor partners, and consumers
- Drive sales with category-specific trade programming and brand education
- Drive case sales by gaining new points of distribution and menu placements across a strategic account universe, per annual and season KPIs
- Establish a network of key trade and trade groups, and act as in-market brand liaison
- Serve as a market expert identifying opportunities and expanding the presence of a worlds class spirits portfolio with knowledge of commercial, cultural and competitive trends in the marketplace
- Budget management, sampling spends / consumer conversion
- Provide weekly pre-plans of intended activity
- Provide monthly recap of all activities
- KPI monitoring
- Account development reporting along with sales and depletions
- Report menu placements
- Report market trends within on/off premise community
- Proactive communication with local market and distributor partners
- Increase Brand visibility through social media channels
- Working knowledge of the spirits industry
- Must be comfortable with online reporting and available for regular conference calls
- Sales, On-Premise or bartending background preferred
- Must have strong understanding and passion for millennial culture, trends, and nightlife
- Must not be involved with, promoting, working for, or representing any other beer, wine or spirit brand
- Excellent presentation skills / Ability to retain key product information
- Knowledge of distilled spirits is required
- Organizing, planning and coordinating skills
- Ability to manage multiple priorities
- Strong communication skills, both oral and written
- Computer skills: Microsoft Office
- Consultative selling skills
- Strong initiative, self-starter
- Results and quality oriented
- Respects deadlines and commitments
- Willing to travel when needed/requested (nontraditional days/hours)
- Willingness to work FT, nontraditional, late night hours as required
- Provide media expertise, share media knowledge and provide continuous feedback
- Develop digital media strategies and tactical approach
- Train and mentors junior planners on best practices of online media planning/buying
- Assign and manage workload of junior media planners
- Work closely with publishing partners to build and maintain relationships
- Manage client budgets across multiple tactics (display, mobile, video, paid search, etc.)
- Foster environment of shared learning and acts as a trusted source of media information for agency and client meetings
- Partners with Analytics, Ad Ops, Creative teams
- Provides strategic insights for weekly client reports
- Writes media POVs
- BA/BS Required
- 4-6 years of overall media planning experience, minimum of 2 years online media planning is preferred
- Demonstrated success in mentoring and developing junior staff
- Exceptional verbal/written communication and organization skills
- Proficient in Microsoft Office (Outlook, Word, PowerPoint, Excel)
- Solid presentation skills
- Knowledge of Ad Serving technology
- Knowledge of media tools (comScore Inc.)
- Experience working on Financial Services brands is preferred
Additional Information
WHO WE ARE
Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve.
By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.
Energy and innovation fuels our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.
We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you (http://www.sparkfoundryww.com/).
Spark Foundry is an Equal Opportunity Employer.