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Marketing Operations

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VP, Marketing Operations

Founded in 1908, CIT (NYSE: CIT) is a financial holding company with approximately $50 billion in assets as of Dec. 31, 2017. Its principal bank subsidiary, CIT Bank, N.A., (Member FDIC, Equal Housing Lender) has approximately $30 billion of deposits and more than $40 billion of assets. CIT provides financing, leasing, and advisory services principally to middle-market companies and small businesses across a wide variety of industries. It also offers products and services to consumers through its Internet bank franchise and a network of retail branches in Southern California, operating as OneWest Bank, a division of CIT Bank, N.A. For more information, visit cit.com.
The Vice President of Marketing Operations is responsible for the management of the marketing operations team as well as working with teams that are part of or closely aligned with marketing and sales functions. The Vice President of Marketing Operations also monitors, measures, and analyzes the effectiveness of marketing initiatives and programs.
The position of Vice President of Marketing Operations is responsible for the execution of tactical marketing campaigns leveraging marketing automation and other tools and to analyze the lead flow and working flow within marketing operations in order to guarantee the achievement of the department’s goals. The Vice President of Marketing Operations also works to deliver key insights and recommendations that optimize the performance of programs/campaigns, and assists the marketing department as a whole in the achievement of its goals.
Required Skillset:
  • Must be hands-on with day to day efforts while having the ability to lead a marketing operations team and be highly collaborative and transparent with others for planning and scheduling marketing campaigns.
  • Must have proficiency in both Marketo and Salesforce platforms for the purpose of generating, distributing, and reporting on leads.
  • Experience establishing and maintaining scalable processes that guarantees best practices in lead generation, customer journey mapping, and campaign management.
  • Can facilitate easy reporting on marketing program and campaign effectiveness, sales lead distribution, and monitors/maintains data quality, gap analysis, and data append processing.
  • Experience providing the marketing team with ongoing analysis in relation to marketing operations investments, keeping an eye out in the market for new practices and technologies that will improve and optimize the marketing department’s performance,.
  • Has defined key marketing metrics and managed the process of packaging these measurements into reports and dashboards in order to determine overall performance of the marketing team and marketing programs. At this capacity has served to create regular reports on marketing and sales initiatives, business impact, and effectiveness.
  • Has analyzed marketing and sales data to develop insights and present recommendations for improvement and optimization.
  • Bachelor’s degree and 8+ years of professional experience in marketing and 5+ in marketing operations or similar roles.
  • Strong work ethic and highly collaborative with management and cross-functional teams.
  • Comfortable managing many diverse cross-channel projects across a broad set of stakeholders.
  • Highly strategic and proactive mindset with strong analytical and critical thinking skills.
  • Must possess excellent communication skills both in verbal and in written form.
  • Has developed operational strategies that can become marketing tactics that drive awareness and demand generation while also showing proficiency with data collection and analysis across a variety of channels.
  • A self-starter with a results-oriented approach who can build and enhance internal capabilities.
  • Strong Microsoft Office and presentation skills.
  • Results-driven individual with exceptional analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI.
  • Strong experience with CRM and Marketing Automation tools and specifically Salesforce and Marketo.
This role sits within the Merchant Marketing Operations team which is part of the Global Marketing Operations (GMO) organization in Enterprise Digital & Analytics (EDA). GMO is responsible for end-to-end marketing campaign execution processes, enabling marketing innovation for our partners, and delivering efficiencies to enable faster speed to market and cost efficiencies, all while ensuring we are delivering on the promise to Card Members and Merchants.This is an exciting opportunity to join the Digital Marketing Operations team within Global Marketing Operations. The team is focused on ensuring flawless execution and delivery of marketing offers and campaigns. This Manager is specifically responsible for managing the end to end onboarding (set-up) of offers for the Amex Offers program, maintaining the offers tracker, and conducting quality reviews.This role is responsible for:
  • Managing the end to end offer execution process for Amex Offers, ensuring the successful set-up and distribution of offers through digital marketing channels (e.g., Mobile App, Web Dashboard).
  • Providing strategic consultation and support to Marketing partners who want to launch campaigns on the platform.
  • Conducting reviews and validations to ensure flawless delivery of campaigns.
  • Maintaining an extensive and detailed tracker of merchant offers, updating and distributing it bi-weekly to a broad range of stakeholders.
  • Working closely with Technologies to set-up and track offers, and ensure they launch successfully.
  • Thinking strategically to identify opportunities to further improve and drive efficiencies in the onboarding process.
  • Driving innovation and continuing to meet the evolving needs of our Customers: Partners, Card Members, and Merchants.

Qualifications

  • Marketing execution and process management experience
  • Proven ability to independently manage multiple workstreams and drive results, with strong attention to detail to drive flawless execution.
  • Strong relationship management skills with ability to effectively collaborate across multiple teams
  • Strong analytical and excel skills
  • Solutions oriented with strong problem solving skills
  • Ability to think strategically and creatively
  • Excellent communication skills
  • Comfort with and ability to understand, at a high level, capabilities and technical systems
  • Understanding of and passion for the digital space – Desire to work in a fast-paced, dynamic environment
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Newsela is an Instructional Content Platform that brings together engaging, accessible content with integrated assessments and insights to supercharge reading engagement and learning in every subject. We are dedicated to our mission to unlock the written word for everyone. Newsela is already in 75% of schools, across all 50 U.S. states, in addition to being in over 180 countries. The result has been more engaged readers—and engaged readers are better learners.

As Marketing Operations Manager, you will be responsible for maintaining infrastructure and data integrity of our marketing technology stack and setup of the reporting of marketing program performance. You will be critical to maintaining the framework on which all of our marketing activities, reporting, and data live.

Responsibilities

  • Develops and updates analytic reports on marketing team’s program, lead generation, and revenue performance
  • Builds and maintains lead scoring model and maintains up-to-date lead assignment and routing rules
  • Builds campaign goals and audience behavior models based on analysis
  • Maintains the accuracy/integrity of data and promotes database health through validation, testing, and routine audits
  • Identifies, analyzes, and interprets trends or patterns in engagement, and communicates those findings along with suggestions for improvements or changes to the rest of the marketing team and beyond

The Ideal Candidate

  • 3+ years’ minimum experience working in an analytical, data-driven position
  • Bachelor’s degree or equivalent in a related field
  • Proficient in Marketo and Salesforce infrastructure and reporting capabilities
  • Ability to prioritize multiple complex projects simultaneously
  • Fast learner, organized & reliable
  • Analytical, data-driven & curious
  • Ability to work with a wide range of people at all decision-making levels
  • Good team player w/ great communication skills
Marketing Operations Manager
Do you want to help build the marketing backbone at one of the country’s top enterprise startups? At Datadog, we’re striving to be the best monitoring platform in the world. We have doubled in size and revenue every year since our inception, and need to keep up with this explosive growth by building out our Marketing Operations team.Marketing Operations is responsible for flawlessly automating and executing digital marketing campaigns. We provide insights into marketing effectiveness through attribution and reporting; and create alignment among people, processes and metrics. If you are excited to work on an analytically driven, fast-moving team where no two days are the same, then we want to meet you. You will

  • Plan, oversee, and execute marketing campaigns using marketing automation
  • Collaborate with marketing stakeholders to create strategic segmentation for various marketing campaigns
  • Attribute leads to appropriate marketing programs
  • Track lead generation, customer acquisition sources and campaign effectiveness
  • Integrate data from disparate systems in order to report effectively on marketing results and drive business decisions
  • Create, optimize, and maintain processes and best practices for lead nurturing and lead scoring

Requirements

  • You have 2+ years of experience with marketing automation tools like Marketo, Eloqua, or Pardot
  • You have experience with Salesforce
  • You have strong analytical abilities and a comfort with Excel
  • You are detail oriented
  • You are a self-starter and thrive in a dynamic environment
  • You have experience in managing projects with multiple stakeholders

Bonus points

  • You have a strong interest in technology
  • You have experience with BI tools
  • You have experience with Marketo