Here are sample job advertisements for this type of role…
Senior Product Marketing Manager
The New York Times is looking for a motivated, collaborative, creative, analytical, and user-centric product marketer to support its Engagement mission. In this newly-established role, you will be part of—and help shape—a small but growing Product Marketing team at the Times. While we have long had marketers driving and shaping the business, our product marketing practice is still developing.
Reporting to the Executive Director of Product Marketing, you will support important reader engagement projects, like those related to our core mobile news app, a dynamic newsletter portfolio and off-platform channels. Your role will involve a combination of strategic thinking and executional excellence, the integration of messaging strategy and product experience, and collaboration across departments. You will bring digital product marketing knowledge, a history of working with product teams to create new product adoption ideas, and an understanding of brand strategy.
Key Responsibilities
Product Marketing Strategy: Lead the go-to-market strategy, from ideation to launch, for new and existing products and features. Establish and measure success criteria and develop ideas and campaigns to increase reader engagement. Partner with product, design and research teams to infuse the product development process with a perspective that reflects our brand and customers. Understand the competitive landscape and become an expert for your product area.
Messaging and Brand Strategy : Apply our communications strategy and brand standards in a product context. Champion the consumer and represent positioning, voice, and tone with product teams. Translate what we learn about our readers from research into usable insights and apply them to product strategy and messaging. Create an insights-driven channel strategy for launches and see it through launch to meet engagement goals.
Product and Experience Collaboration : Partner with colleagues in marketing, design, writing, product, insights, PR, and more on the strategy, launch and optimization of products and features. Independently foster relationships and instill trust quickly with these disciplines to ensure all projects are planned and launched flawlessly.
Requirements
- 7+ years of related experience in marketing, product marketing or product management, including at least 4 years of insights-driven go-to-market experience
- Experience driving successful go-to-market strategies for product and feature launches, including aligning product marketing and messaging to a larger brand narrative and translating brand strategy into product marketing output
- Distill essential insights from research and create clear and thoughtful creative briefs
- Deep understanding of the product development lifecycle and how to operate within product-led teams; comfort and experience working with product and technology partners
- Empathy for customers and a strong understanding of user experience
- Balance creative, conceptual thinking with a data-driven mindset; excel in both creative and analytical environments; identify and assess success metrics
- Capacity for, and interest in, flexing across both strategy and execution
- Collaboration with different disciplines; build trust and relationships quickly
- A motivated self-starter who can operate both autonomously and collaboratively and has a passion for initializing and forging new opportunities
- Excellent prioritization, organization and communication skills
- A positive spirit, inclusive mentality, diplomatic approach, and growth mindset
- Digital subscription, content, newsletter, or mobile app experience a plus
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The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.
Senior Marketing Manager, Insurance
- 7+ years of relevant work experience in fields such as industry marketing, product marketing, technical marketing, technical pre-sales, management consulting, or product management within the Insurance Industry.
- Bachelor’s degree in marketing, business, technology, and/or relevant field of study such as computer science and/or cloud computing.
- Experience crafting compelling messaging, positioning, and marketing content.
- A career path that demonstrates increasing levels of responsibility, team building, and proven success delivering measurable marketing results on a global scale.
The ideal candidate has a deep understanding of the Insurance segments (including Property & Casualty / General Insurance, Life Insurance, and Other Insurance (Reinsurance, Agents Brokers, TPAs, MGAs, Title, Warranty, others), specifically how these institutions operate, the challenges they face, and what factors influence their short-, medium-, and long-term decision-making. Additionally, the ideal candidate has a passion for technology and how it can be used to create business outcomes in financial services, an innate ability to transform complex technical concepts into easy-to-understand messaging and materials, and the ability to build and improve scalable mechanisms for managing our work. Comfort with and experience in a highly data-driven marketing organization is a must as is the ability to be flexible and adaptable. In addition, the ideal candidate will be great fun to work with. At AWS, we have a credo of “Work hard. Have fun. Make history.” In this role, it is important that you enjoy what you do (and it shows), be creative, and take on any challenge to drive impact and results for our customers.
Strong preference for this role to be in NYC. Open to relocation to NYC only from within the U.S. Open to these additional locations: Virtual – U.S.
Key Responsibilities:
- Build and execute AWS’ marketing strategy for the global Insurance segment. Own the development of all Insurance messaging, value propositions, core content, customer references, and go-to-market strategies within AWS Financial Services. You will regularly engage with the senior leaders of our financial services business unit and marketing organizations to develop and communicate how AWS benefits and transforms the Insurance segments.
- Utilize AWS service and solution messaging and related content to develop and deliver consumable, highly impactful sales tools to the AWS field sales team that articulate the value and differentiation of the AWS service portfolio for Insurance customers.
- Ensure quality standards are met for all materials produced and released to the AWS field. As this is a global role, content needs to be globally scalable while also meeting the needs of the local markets.
- Develop, support, and/or deliver presentations at industry conferences and tradeshows, positioning AWS as the leading cloud provider for the Insurance Markets. You will ensure that we have the right content prepared for this, and that you work with through senior leadership to communicate that content to the industry in the highest impact way.
- Engage and plan with our partner team and community to develop core messaging and related content for our top Banking and Capital Markets ecosystem partners.
- Develop thought leadership content that influences business decision-makers in the Insurance segments.
- Regularly engage with the cross-functional Financial Services organization to assess field needs and prioritize the development of selling tools, field events, and related materials.
- MBA and/or computer science, engineering, cloud computing background.
- Built and/or deployed cloud computing related workloads/solutions or brought them to market.
- Experience with launching new and disruptive products and services
Healthcare Marketing Manager
The Healthcare Marketing Manager oversees L.E.K.’s industry marketing efforts in the Americas region. Primary focus is on the firm’s Life Sciences & Pharma, MedTech and Healthcare Services practices, while also providing support as needed on other industry sectors. Working closely with other members of the marketing team, sector operations colleagues and Managing Directors, this role will develop and execute the industry marketing and thought leadership plans. The ideal candidate is a services and industry marketing expert with strong editorial expertise and specific experience in a related healthcare field. The Healthcare Marketing Manager will report to the Head of U.S. Marketing and is responsible for developing and managing sector thought leadership, digital content campaigns, lead generation and other content distribution, and event marketing programs. The role will collaborate with others on the global marketing team on social media and digital communications, email marketing, public relations and event management. This role will solicit feedback from multiple stakeholders and manage multiple priorities to develop and execute sector marketing plans.
Responsibilities:
- Develop and execute the firm’s Americas Healthcare Services, Life Sciences/Pharma and MedTech sector marketing plans. Collaborate with subject matter experts to produce a broad range of white papers and other content, including partnering with sector operations and knowledge management teams to draw out intellectual capital
- Play an integral role in the editorial development and review process for all healthcare-related content to ensure high publishing and promotional standards across all communications channels
- Manage the publishing process for all sector thought leadership and marketing content including reviewing, proofreading and editing all content in accordance with an established quality control process and protocol. Content types include executive insights white papers, special reports, slide decks, surveys, website copy, video scripts and webinars
- Collaborate with others on the marketing team, freelance writers and graphic designers to publish healthcare thought leadership and marketing content
- Work closely with the Event Marketing specialist to support planning and management of proprietary and industry conferences and events including organizing sessions, negotiating sponsorship packages, and managing the production process of onsite and online marketing materials. Some light travel required.
- Manage marketing budgets for the Life Sciences & Pharma, MedTech and Healthcare Services practices
- Ensure sector marketing plans and all activities support the global marketing plan and are aligned with brand standards, firm messaging and positioning and brand development
- Effectively manage all active tasks in the project management platform (Wrike) and provide production updates to the Head of U.S. Marketing
- Manage distribution of sector content and thought leadership through multiple channels across the marketing mix
- Collaborate with business development managers to identify marketing opportunities to develop and track leads and other marketing and business development success factors.
- Manage the healthcare marketing tracker to track the healthcare IP pipeline and report on marketing metrics and progress against the plans
- Provide general marketing program management support across the enterprise as needed and provide ideas for improvement in marketing processes
Qualifications:
- 7-10 years’ integrated marketing experience in a professional services firm, healthcare/pharma/medtech company, publishing firm, or marketing agency that focuses on the healthcare sector
- Knowledge of and experience in a healthcare-related sector (biopharma, medtech, healthcare service) is required
- Ability to convert conceptual ideas and complex business concepts into compelling, marketable programs that support the firm’s and the sector’s goals
- Strong research, editing and proofreading skills, especially in thought leadership and digital formats
- Deep knowledge of digital content channels and concepts of content and thought leadership marketing, including lead generation techniques.
- Demonstrated ability to plan and lead multiple projects, with flawless execution that drives results and delivers to tight deadlines
- High energy; ability to collaborate and build strong relationships across the organization and thrive in a fast-paced environment
- Strong understanding of a professional services firm culture and organization, as well as healthcare domain expertise
- A blend of innovation and creativity, along with understanding of core business issues and key business drivers
- Excellent communications, organizational and presentation skills
- Event management experience a plus
- Maturity to maintain poise under pressure, advise senior executives and manage competing priorities
- Willingness to be proactive in bringing new, innovative ideas to the table and executing new programs
- Critical thinker, creative problem solver and attention to detail and quality
- Knowledge of marketing technologies including CRM, marketing automation, social media platforms and Google Analytics. Proficiency in PowerPoint a plus
- Bachelor’s degree required. Master’s degree in marketing or healthcare-related field a plus