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Market Manager
Mission to Our Employees:
Teladoc Health is transforming how people access and experience healthcare. Recognized as the world leader in virtual care, Teladoc Health directly delivers millions of medical visits across 175 countries each year through the Teladoc Health Medical Group and enables millions of patient and provider touchpoints for thousands of hospitals, health systems and physician practices globally. Ranked #1 among direct-to-consumer telehealth providers in the J.D. Power 2019 U.S. Telehealth Satisfaction Study and Best in KLAS for Virtual Care Platforms for 2020, Teladoc Health leverages more than a decade of expertise and real-time insights to meet the growing virtual care needs of consumers, healthcare professionals, employers and health plans.
We are committed to providing our Employees with a dynamic and collaborative work environment; there is equal opportunity for learning and personal growth. Creativity and innovation are encouraged. Above all, our mission-oriented employees will be treated with the same attention, respect, values and care that we provide to our clients and members.
Position Information:
The Market Manger will be responsible for representing the market viewpoints into each TDH business line while integrating the Providers/Provider Networks as the CLOPS primary stakeholder. The Market Manager will work closely with the Product Managers and Operations Managers to infuse a market understanding into their strategies, product roadmaps, business model designs, competitive positioning, and optimization for their target provider profiles. The Market Manager will be a product and business model subject matter expert for each product line and will be the primary owner for the associated Provider voice for that product line.
Success will be defined by documented market development plans for each business line that details direction and significant annual objectives milestones. These plans will drive the growth of the business while integrating the growth of providers into the business model’s success. In your role, we expect you to:
Be Strategic. You will collaborate with the product operations team to define strategic direction and work towards common goals.
Execute. You will work closely with your product team partners but be self-sufficient and self-directed. Your expertise and focus on the unique business line requirements for the platform and providers will help us to improve our service delivery, competitive position, and gross margins.
Experiment and Refine. We are a learning organization so you will be expected to take risks, quickly analyze impacts, and make changes adjustments to optimize business line plans.
Additional Details About the Role:
- Participate in the business line product strategy and roadmap development through market and competitive assessments.
- Provide in-depth market information to support the formation and development of the product portfolio planning process.
- Assist product management to understand and articulate the key business issues that should drive new product requirements.
- Contribute and assist in the management of the KPI creation, reporting and activities to support improvements.
- Create and communicate market information program that improves the overall market awareness of the CLOPS organization for all our business line areas.
- Continually provide business line competitive update assessments that highlight direction and product opportunities to expand offerings.
- Develop a comprehensive program that integrates the Provider’s voice into the business models and product delivery. This activity will encompass the creation of processes and programs that engage providers on ways to improve our relationships, business model performance and products to enhance their opportunity with TDH.
- Lead key projects – take ownership of critical projects within the product operations team to pull together the product, operational and business requirements. Will require excellent project management skills and ability to drive teams to deliver on results.
To Succeed in This Role You Will Need:
- Minimum 5 year’s work experience in market management or product development required; experience in healthcare markets is desired.
- Creative ability to assess market information and communicate back to product and operating teams.
- Ability to read, prepare, and communicate extensive data reports and charts along with excellent presentation skills. Ability to effectively present information to broad audiences.
- Curious and an open-minded process related to solving problems, with a knack for synthesizing and prioritizing stakeholder request and key requirements to solve those problems.
- Ability to think critically and constructively about complex business problems, clearly communicate analysis, and present solutions that address business needs.
- Possesses collaborative work style and able to communicate with passion, tact and diplomacy.
- Strong organizational skills with the ability to multi-task and coordinate projects.
- Works well under pressure with the ability to learn quickly and adapt to change.
- Demonstrates a high level of reasoning and data analytical skills.
- Proven ability to lead, motivate and mentor teams in an environment of change
- Decisive with a bias towards action.
Educational Requirements:
- BS/BA required
Compensation & Company Benefits (Here is some of the good stuff):
- Very competitive salary & equity compensation
- Excellent health, dental, vision coverage
- 401k benefits with 4% employer matching contribution
- 100% Paid Bonding Time for new mothers and fathers
- Awesome people to work with
- Becoming a part of a movement in telemedicine and building something that matters
For a more detailed look at our company and values, visit our website at https://teladochealth.com/en/about/
At Teladoc Health we thrive on difference and individuality. Teladoc Health is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
Market Manager, Aerospace & Defense
OFS has one of the longest and most respectable corporate lineages in American business, which goes back to Alexander Graham Bell and the invention of the telephone more than a century ago. We have a proven track record of being first in the industry with application specific fibers, optical connectors, ribbon cables, erbium doped fibers, Raman fiber lasers, fiber gratings and more. Our mission is to provide leading optical innovations and solutions by designing, manufacturing and supplying the best optical fibers, fiber cable and components and devices for our customers, with exceptional service that creates value for our shareholders, customers and employees. To do so, we must continue shaping the future of communications by applying the best minds to the challenges our customers will continually face.
We currently seek a Market Manager to join our division located in Avon, CT, and help support our continued business growth in the Aerospace & Defense market.
This position will be responsible for the development and implementation of strategic and tactical product and/or marketing and/or business plans that will lead to profitable business growth. The MM is responsible for understanding the economic and competitive dynamics of the market, as well as the continuous voice of the customer – gathering and monitoring industry trends, understanding the needs/trends of our customers as well as their customers. Based on this, the MM will recommend via a sound business case, new products to meet specific market and/or customer needs and trends. This includes development and management of Intellectual Property (IP) direction and strategic partnerships, as required. The MM provides support to customers and sales, and collaborates with Marketing Communications on development of effective promotional campaigns. The MM is responsible for attending or insuring OFS representation at key Standards committees. Also responsible for commercial leadership to OFS Labs (R&D group) for the Aerospace and Defense. market.
Essential duties and responsibilities include, but are not limited to:
- Develops and implements multifaceted A&D business plan. Makes and directs new product proposals / development. Develops pricing for new products. Determines appropriate sales channel(s). Conducts Customer and Market research (Voice of the Customer).
- Participated and leads cross-functional product teams to carry out the product executions plans including technology transfer from R&D to manufacturing
- Develops alliances to create new and strengthen existing channels to market. Participates in formulating strategy and executing plans for IP licensing.
- Regarded as customer advocate, develops and maintains strong customer relationships, knows and understands the needs of the customers’ customers. Gathers, analyzes and communicates information on the competition. Conduct Sales personnel training.
- Working closely with OFS R&D teams on the development of technical roadmaps to create the products that will ensure OFS’ continued growth in the A&D Market.
- Defining new product and marketing opportunities, managing the marketing mix with respect to focused markets, and developing effective promotional campaigns.
- Develop/Write and execute market strategy and 3-5 year business plan. Understand/Analyze regulatory and technology trends. Conduct market research and determine the best channel to market. Provide forecasts for the A&D market. Develop collateral material and pricing strategy. Understand the competition’s product offering and their strengths and weaknesses.
- Support and sometimes manage new product development activities in support of achieving revenue and profit objectives. Develop alliances, formulate IP strategy and participate in key standards committees. Provide strategic direction to engineering and sales teams.
- Support and work with Sales, R&D and Manufacturing in planning and executing market and product plans (CFT). Coordinate activities with other MM’s, especially in areas with overlap, such as sensing, communication and fiber lasers. Assist in coordination of both internal and external communications related to public relations strategy.
Analytics:
- Measure overall sales by customer and product mix, identifying new product introductions, to develop countermeasure to maximize profitable growth.
- Identify Market segments and nichés by growth rate, phase of maturity, barriers to entry, and other market forces
- Conduct formal VOC initiatives and analyze the data to segment, identify trends, and recommend new product development to meet the identified customer/market needs.
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- Travel 25-40%, alone or with other SPD team members, visiting customers, trade shows, etc.
- Perform other related duties as required by management
Key qualifications:
- Bachelor’s Degree or higher in Business, Marketing, and 5-10 years related marketing/product management experience.
- Incumbent is expected to demonstrate technical competency, effective communications, team building, marketing management and negotiating skills as well as meeting our cultural standards.
- Incumbent is expected to pursue professional growth and development training for her/himself.
- Experience with VOC, Segmentation, and PLCM methodologies.
- Experience with Hosin Kanri, a plus.
Key skills:
- Analytical, verbal and written communication.
- Presentation, organization and project management
- Relationship-building, influencing and leadership
General Expectations:
- Demonstrate effective communications (verbal, written) skills
- Proficient with MS Office Word and Excel
- Maintain discretion when working with confidential and proprietary information
- Strict adherence to Company safety policies and procedures
- Conform to all aspects of OFS’ “Standards of Conduct” document
Working at OFS means having the opportunity to realize ideas, experience innovation and discover new solutions for the future. In addition to our dynamic work environment, we offer competitive salaries and generous benefits programs, including medical, dental, tuition reimbursement and a matching 401(k) plan.
Employees are expected to serve as role models for safe work practices and behaviors. This includes following established health and safety policies and procedures, maintaining a clean, organized work area, wearing, and properly storing all personal protective equipment (PPE), and actively engaging as a safety-conscious worker with personal safety and wellness as a priority.
If you’d like to be part of an energetic, world leader in optic fiber solutions, please apply online at www.ofsoptics.com/careers.
Note: Only those candidates selected for the interview process will be contacted.
OFS, a Georgia based global company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or status as an individual with a disability.
Market Manager
- Provide leadership, strategic direction, and collaboration for identified and assigned marketing deliverables by establishing strategies and plans to meet corporate objectives.
- Follow commercialization best practices and processes to develop commercial plans that emphasize use of metrics to track results to drive successful product launches.
- Support the enhancement of product offerings through identifying and assessing products and market opportunities and outlining product road map for Nonin’s Personal Health product portfolio, including both hardware and software solutions.
- Translate voice of customer, market research data, customer feedback, and technology trends into commercialization best practices and product development requirements; especially related to direct-to-consumer medical and wellness devices and corresponding software and app technology.
- Participate as a member of cross functional teams.
- Lead marketing efforts to understand product segment influencers including customer demographics, competitive assessments, and market needs; especially related to direct-to-consumer medical and wellness devices and corresponding software and app technology as well as for Nonin’s professional product lines.
- Partner with finance, sales, and supply chain to develop the forecast and manage operational considerations for product lines.
- Define and implement clear product positioning, pricing, and value proposition practices and processes for products in the personal health and wellness market.
- Keep aware of new competitive developments and market trends to understand customer and market needs for assigned products.
- Offer competitive analysis, (potential sales, pricing, gap analysis) market research and trends where needed.
Qualifications:
- Bachelor’s degree
- 7+ years (5 with MBA) successful related business experience, including marketing or sales
- Demonstrated success working as an integral cross-functional team member
- Tangible experience working with customers and sales personnel
- Must be an independent, strategic thinker and problem solver who isn’t afraid to bring bold, new ideas to the organization.
- Comprehensive understanding of marketing and product planning best practices and processes.
- Experience developing and executing commercialization strategies and tactics in consumer personal health and wellness and/or direct-to-consumer medical device markets.
- Knowledge and experience with developing and launching direct-to-consumer medical and/or wellness devices and associated software platforms.
- Experience working with a consumer sales model; including eCommerce platforms as well as Big Box and other retail outlets.
- Experience with SAAS and software application product development and business models.
- Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives.
- Excellent interpersonal and communication skills, including the ability to listen and assess customer and consumer needs, translating those into opportunity statements, prioritize needs/requirements, and communicate them cross-functionally.
- Excellent leadership, presentation, and negotiation skills to effectively drive franchise growth.
- Ability to effectively contribute to and lead cross functional teams, particularly teams of UX, design, and engineering for consumer software applications.
- Ability to prioritize key product market research methodologies to analyze and assess market behavior
- Excellent communication skills, both verbal and written.
- Strong relationship building skills to constructively foster relationships internally and externally; especially with key stakeholders and key opinion leaders.
- High level of motivation with the ability to operate as an individual and team contributor or leader.
- Desire and ability to coach entry-level marketing professionals to develop the appropriate skills and expertise to produce high-quality marketing deliverables and advance and grow in their careers.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Project, OneNote, Teams, etc.).
- MBA preferred
- Prior experience working in a regulated industry.
- Experience working with a variety of partners.
- Technical aptitude and/or prior experience working with technical products.
- Sit/stand/walk 8 hrs/day.
- Ability to lift 30lbs
- Travel 25% – 30%