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Integrated Producer

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Integrated Producer

Integrated Producer has 3+ years of experience in multichannel tactics for advertising. They are creative problem solvers whose production expertise allows them to guide development efforts for digital, and print, and broadcast tactics. Strong leadership skills help them oversee the project team’s activities, as they are accountable for the overall quality of work in conjunction with functional leads, ensuring goals are met and projects delivered on time and on budget.
They are great communicators, motivators and project managers with an innate ability to take ownership and accountability of their projects As a result they juggle multiple project priorities with ease and discipline. They advise teams on best practices, scope, and pricing, and present concepts and work. They are able to build strong, resilient relationships with internal departments and external clients.
They manage all aspects of the project life cycle from concept to delivery and must be intimately familiar with the roles of Account Management, Design, Copywriting, Studio, Print Production, Editorial, User Experience, Technology, and Quality Assurance. They have experience moving projects through all internal agency departments and roles, ensuring the proper reviews and approvals at appropriate stages. They have experience with client side regulatory submission platforms, MLR requirements, and associated processes. Whether it’s advising on the feasibility of creative concepts, involving the correct resources from each department at the optimal time, ensuring resources are available and priorities are managed in alignment with account, identifying bottlenecks and proposing solutions ahead of time, the only thing certain is that no one day is ever the same.
ESSENTIAL FUNCTIONS
  • Function as a brand integrated producer, being the hub of all project execution, partnering closely with account and junior to senior participating producers
  • Manage print and small-moderate digital projects, including sales aids, banners, emails, brochures, and website updates
  • Work with account and functional leads to develop project brief details as it pertains to scope of work, timing and cost based on business, user, regulatory and functional requirements.
  • Develop, implement, and manage project plans, including timelines and estimates in project management tool (WorkFront)
  • Manage all tasks and resourcing, using project management tool (WorkFront), to ensure projects are up to date, tasks adequately assigned, and communication is clear and consistent.
  • Responsible for allocation technology and UX resources for banner, email, and website update projects in conjunction with Resource Manager and functional leads in WorkFront
  • Partner with New Business on pitches to help ensure tactics are created on time.
  • Monitor and advise print production resources, including studio, art buying, retouching, and external partners on impending resource needs and project requirements as they shift day to day.
  • Communicate project status to teams and clients on a regular basis, maintaining internal status reports
  • Partner with Account Management to track and report project burn rates.
  • Ensure proper change management documentation is executed as scope changes or project priorities shift, and that new requirements are communicated to project teams.
  • Contribute to the creative process by assessing feasibility of proposed solutions and recommending approaches.
  • Monitor and ensure success of all MLR activities, including submission systems/platforms, submission requirements, and reference and support materials.
  • Oversight and workflow management to gain critical internal approvals via Digital Routing platform. General understanding and experience with Comps, manuscript, layout, blueline/production copy.
  • Working knowledge of executing static digital assets for e-publications, web placement and digital counterparts to print pieces
  • Experience with managing smaller digital projects, including banners, emails, and website updates.
  • Knowledge of and advocate for production processes; ensures team members follow best practices during project execution
  • Familiarity of agile methodology and how to manage a project using agile-like principles is a plus.

Qualifications

REQUIREMENTS & QUALIFICATIONS

EDUCATION

  • BA / BS or equivalent experience.

SKILLS & TRAINING REQUIREMENTS (licenses, programs, certifications, etc.)

  • Strong written and verbal communication skills.
  • Working knowledge of executing static digital assets for e-publications, web placement and digital counterparts to print pieces
  • Knowledge of all major common print tactics.

EXPERIENCE

  • 3+ years of experience as a Traffic Manager, Associate/Print Producer, or Project Manager in an agency or in marketing communications.
  • Experience working in regulated industries such as healthcare or finance is preferred.
  • Experience with Microsoft Office and Microsoft Project.
  • Exposure to web development technologies, technology vendors and third party offerings
  • Experience with broadcast projects, namely from concept to storyboarding, and experience with broadcast producers a plus but not required.
  • Experience with managing moderate digital projects, including banners, emails, and website updates a plus
Integrated Producer

OVERVIEW

From the beginning, mcgarrybowen was built differently, on the simple premise that clients deserve better. So we built a company committed to delivering just that. A company that believes, with every fiber of its being, that it exists to serve clients, build brands, and grow businesses.

We serve our clients from offices around the world. Passionate about building brands in diverse categories, we handle accounts of all sizes, from local to global, crossing all communication channels.
AT MCGARRYBOWEN WE BELIEVE:
  • in taking things personally. In throwing ourselves into our work and being passionate about our ideas.
  • in people. Our colleagues are a diverse, creative, outspoken, ambitious, character-rich ocean of talent.
  • in collaboration. Great ideas come from all corners. And they’re burnished by discussion and teamwork.
  • in decency. We love people who have passion, but aren’t egomaniacs or glory hogs.
  • in personal growth. We teach, mentor, and grow the best and brightest, so they become leaders in the field.
WORDS MCGARRYBOWEN STANDS BY:
Be Wise | Be Bold | Be Fresh | Be Fun | Be Warm | Be Real
Here at mcgarrybowen, we’re currently hiring for an Integrated Producer.

RESPONSIBILITIES

This Producer is a digital trendsetter at the forefront of what is now, new and next in digital marketing and content. The ability to organize many moving pieces in a fast paced, creative environment while influencing quality as wells as on-time and on-budget project deliveries is key. He/she needs to be able to demonstrate that they have delivered projects end-to-end and it is preferred that they show experience working with big brands, retail based accounts as well as design and development teams.

The candidate will lead the production and delivery of innovative marketing experiences and special projects while collaborating closely with internal departments including account, project management, resourcing, creative and strategy while also communicating directly with clients and third party companies whether media partners or vendors.

QUALIFICATIONS

  • Bachelors Degree or equivalent experience.
  • 5+ years in a digital production role at an advertising agency working directly with clients.
  • Proficiency in PowerPoint, Excel, Microsoft Outlook, project management tools like SmartSheet, Basecamp, JIRA as well as pricing tools, along with consumer experience/ad serving software like Doubleclick and Dev testing software like BrowserStack.
The producer has had success producing:
  • Online advertising and display ads or banners (static, dynamic, rich media).
  • Landing pages and microsites.
  • Apps and experiences (games, polls, sweeps, interactive content) and the platforms that house them.
  • Digital solutions such as general websites/microsites with development from conception to completion (expertise in leading front and and back-end development)
  • E-mail marketing
  • Content deliverables (including video, animations, gifs) ranging in size/aspect ratio for multiple platforms.
  • Content delivered with post copy for social distribution (working knowledge of social media best practices).
  • Lead QA with agency testers and ensure bugs/defects are quickly resolved with staff developers.
  • Projects requiring:
    • Development and Q/A
    • Wireframing
    • UI/UX design
    • Responsive design
    • Google analytics
    • SEO best practices
    • SOW creation, project plans, budget trackers and various internal and client-facing documentation
    • Social best practices
    • Social listening/Response messaging
    • Influencer Marketing
    • Video Production
The producer brings:
  • An external network of development resources and production vendors (in case needed beyond internal dev resources).
  • The ability to write tight SOWs.
  • Experience building client budgets and timelines, and then managing both to profit and deadline.
  • Proven track record in prioritizing a heavy workload.
  • Ability to meet deadlines with accuracy and minimum supervision.
  • Comfortable and confident acting as a project owner.
  • Expertise in developing and implementing best production practices and guides for brands; but also for social and mobile/online initiatives.
  • Ability to step outside the box and contribute innovative ideas as a partner to the creative agency team.
  • The ability to manage risk as well as provide leadership to guide stakeholders through uncertainty.
  • Inherent curiosity coupled with ability to figure it out and get it done.
  • Problem-solving skills and a love for creative ideas.
  • Drive to do great work.
  • A belief in coaching people to help them perform at their best.
  • Excellence in oral and written communication with internal and client teams.
  • The ability to build trust and deliver on your promises.
  • An extremely organized work ethic with a detail-oriented mind, capable of self-managing.
  • The ability to multi-task in a fast-paced, demanding environment.
  • An articulate approach with a well-informed sensibility and the ability to be flexible when plans shift.
  • An always-on positive attitude with the ability to see solutions to a problems.
  • A passion for new technology and a quest to continually grow.
Integrated Producer I Project Manager (DTC/Diabetes)

Responsible for the development and execution of print, digital and TV projects on Diabetes account.

Role: “The Ultimate Problem Solver”

  • The Integrated Producer will be the day-to-day project management lead of digital and traditional pharmaceutical programs/initiatives, ensuring that all projects meet and/or exceed both client and agency expectations.
  • The ideal candidate will possess strong project planning, time management and the ability to efficiently streamline workflows and manage resources.

Responsibilities

  • Day to day management of integrated campaigns from start to successful delivery, on schedule, within specification and budget (including change management)
  • Monitor project scopes, timelines, and budgets
  • Liaise with internal teams (e.g. Creative, Broadcast, Print Studio, Finance, etc.) and external vendors to create timelines and manage process
  • Partner with Account/Creative/Production team to keep projects on track through clear task lists, issue tracking, scrum meetings
  • Strong communicator of expectations for tasks and deliverables, communicating clearly to team and providing proper materials/documentation
  • Run burn reports on a weekly basis and report to Senior Producers including escalation of any jobs running hot
  • Collaborate with team leaders to ensure client expectations are managed with regard to scope and progress in schedule and budget
  • Assist in the development of accurate and informed scopes of work including development plans, tagging plans, schedules, resources, and budgets, using the correct tools and with regard to client and agency needs and expectations
  • Anticipate team concerns and resolve them to maintain efficient workflow
  • Collaboration with Account and Senior Producer to provide creative solutions to timing and budget constraints
  • Create internal contact reports for all meetings
  • Set up internal meetings
  • Work directly with User Experience, QA, and development groups/vendors
  • Contact/maintain relationships with outside vendors
  • Familiar with MLR submission including steps in the process to prepare and submit; Able to work in Medical/Legal/Regulatory (MLR) submission platforms

Characteristics and Qualifications

  • Must have minimum of 4+ years of Integrated Production, Digital Production or Project Management
  • Product launch experience a +
  • Excellent problem-solving and interpersonal skills
  • Excellent communication skills, both written and oral
  • Must be proficient in MS Office, including MS Project, (Smartsheet a +)
  • Excellent organizational skills and the ability to multi-task in a fast-paced environment
  • Have experience facilitating daily 15 minute stand up SCRUM meetings
  • Meticulous attention to detail with strong problem solving skills
  • Strong critical thinker with analytical skills and the ability to see the bigger picture
  • Budget management skills
  • Proactively discern potential issues and solutions
  • Familiarity with best practices in website, email, direct mail, social project development
  • Familiarity with Site Maps and Functional Specification documents

We are an equal opportunity employer and value diversity at our company.