Financial Communications

QVC is growing! We are now the #3 ecommerce retailer in North America and we want to share our business story with the world. To help us with that goal, QVC has created a brand new Director, Financial Communications opportunity. In this critical leadership role, you will develop a proactive and strategic business and financial communications plan for the QVC Group that articulates the corporate story and increases awareness and image, protecting the brand(s) as needed. You will work to broaden awareness of the QVC Group story globally and increase visibility of brands across key stakeholder audiences. You will serve as a spokesperson for the company and build corporate brand awareness through establishing and nurturing key media relationships and developing and driving best practices within traditional and new media. As Director, you will also provide strategic messaging inputs into financial communications documents such as earnings scripts, press releases, media briefings, as well as writing thought leadership pieces on behalf of the QVC Group. You will work closely with global business leaders to develop engagement and communications plans to keep business community stakeholders abreast on all corporate announcements. The Director role is based at QVC’s corporate headquarters in suburban Philadelphia and requires occasional travel to other offices around the world up to 6 times a year.

Responsibilities include:

• Designing and executing a global external relations strategy that enhances QVC’s brand awareness and trust around the world, especially with the business press.

• Leading a matrix team of media relations professionals around the world by establishing a global cadence, sharing best practices, aligning on topical pitches and trends as they relate to the QVC Group business story angles and success.

• Establishing a best-in-class global media relations strategy that supports QVC’s short and long term business goals, including establishing an executive communications practice to ensure our key leaders are speaking to broad audiences and have the media training and partnership they need for events such as Investor Day, Media Day, etc.

• Developing newsworthy pitches, recommending appropriate media strategies, and proactively building relationships with journalists, producers and social media influencers to achieve QVC’s business goals.

• Serving as a member of the global crisis communication team and handing media inquiries.

• Building relationships with the media – from traditional to new media by hosting events, arranging for interviews, hosting editorial meetings, desk-sides, etc.

• Build executive thought leadership programs to expand QVC’s awareness through our own people’s voices, aligning thought leaders with appropriate media and events/conferences.

• Build a strong, results-oriented plan that includes metrics for ongoing evaluation and effectiveness.

• Work with Customer Marketing and Ecommerce to enhance our media relations programs with social media strategies.

• Manage agency partners that support our goals while adhering to budget.

• Manage the end-to-end process for preparing all stakeholders in our media relations events.

Requirements:

• Education: BA in Communications, Journalism or related field; advanced degree preferred.
• Minimum 10 years’ experience working in a similar capacity with a large global organization.
• Experience in ecommerce, retail, consumer and/or the media industries strongly preferred.
• Connections and established relationships with various media outlets a must.
• Expertise consulting and preparing executive communications and media training executives to tell the business story.
• Demonstrated ability to inspire and motivate a team of direct reports and the matrix media relations professionals.
• Ability to build strong relationships with top tier media and influencers to enhance QVC’s brand awareness and credibility.
• Ability to write and produce compelling storytelling pitches that invite audiences to get to know QVC (Professional portfolio required).
• Demonstrated ability building and maintaining a global media strategy including relevant tactics such as a global calendar, global media book, shared goals and shared metrics/practices.
• Ability to ensure consistent understanding of QVC Group brand and messages among all key stakeholders inside and outside QVC, especially the financial community.
• Experience managing a global media relations budget.