Marketing Analyst | Digital Analyst | Media Analyst

Consultants work with a team of analysts to support the media teams and clients in the intelligent use of data. They lead clients along a path of continual learning and campaign improvement

Major facets of the role include:

What you’ll be doing…

The Digital Analytics Manager drives enterprise-wide evolution of marketing measurement and insight generation within the Corporate Marketing organization and includes primary responsibility for campaign reports as well as guidance to digital agencies, activation teams, Verizon Media Group and Business Unit marketing. Reporting to the Senior Manager of Media Technology and Analytics, you will ensure that Verizon is poised to significantly advance the industry in the application of innovation and intelligence for marketing communications.

You will drive consistent delivery of concise, actionable analysis of our marketing activity across all channels and consumer campaigns, often times requiring collaboration and influence with Verizon colleagues outside of your team. We’re looking for a leader who thrives on collaboration with other teams (media planning, social, search, business unit, CRM, research, creative, privacy, venture capital) and external platforms including key partners (i.e. FB, Adobe, Google, Epsilon, etc.).

You will be well established as an optimization expert across media formats (with particular emphasis on video. programmatic, SEM, SEO, Paid Social, and content marketing), and a master translator of outcomes into insights (analytical media reporting across campaigns and rolled up at the consumer BU level). This team also develops, maintains and monitors guidelines (view ability, fraud, currency measures, etc.) for all media touch points to ensure brand safety and compliance, cementing Verizon’s position as a prime advocate for digital media quality.

Media Analytics

• Insight generation, model management, analytics and reporting.
• Performance reporting (weekly, bi-weekly, quarterly).
• Work with Marketing Effectiveness team to feed media reporting into marketing measurement models.
• Multi –Touch Attribution implementation. Understand all touch points that impact a sale online as well as influence offline sales.
• Introduce consistent / transparent media reporting and competitive reporting.
• Lead cross-functional projects using advanced data analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities.
• Communicate results and business impacts of insight initiatives to stakeholders within the company.
• Create dashboards, reports, and present data and insights via regular and ad-hoc reporting utilizing reporting/analysis platforms to help teams understand and monitor the health and performance of their marketing campaigns or games.
• Partner with marketing team to define key metrics, identify trends and opportunities across channels, campaigns and consumer segments, and provide solutions for driving profitable user acquisition campaign.
• Analyze data on traffic sources and patterns in the impression to monetization funnel; provide actionable insights to demand teams on campaign analysis, customer segmentation and profiling; expand real-time analytics practice for high profile campaigns and new product/content launches.
• Document all marketing data standards and processes for accuracy and audit when necessary. Data fidelity is key.
• Translate business needs to technical requirements and A/B-tests, and work with teams to ensure correct implementation to allow easy, precise analysis of the impact.
• Serve as governance for media investments to roll up rates and expenditures across business lines and partners to maximize value.

Enterprise Stewardship

• Advance the sophistication of marketing attribution and channel strategy.
• Identify and disseminate best practices across groups on how to interpret data and evaluate tests.
• Center of excellence for advertising technology.
• Liaison between Activation teams and Verizon Media Group.
• Lead the creation and improvement of executive reporting and data visualization.

What we’re looking for…

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Experience in measurement of Display, Paid Search, Video, Social, Audio, Mobile, or other digital channels.
• Experience using at least two of DCM/Display & Video 360, Google Analytics, Adobe Analytics, Crimson Hexagon, or Brandwatch

Even better if you have:

• Six or more years of experience in measurement of Display, Paid Search, Video, Social, Audio, Mobile, or other digital channels.
• Detail-oriented approach to holistic marketing measurement and project management.
• Results-driven perspective on marketing.
• Accomplishments in data visualization.
• Strong analytical skills with the ability to apply business strategy to data analysis and recommendations.
• Strong experience with dashboards and reporting, involving very large datasets and multiple data sources, with ability to interpret data and produce meaningful insights.
• Exceptional ability to turn raw data into actionable conclusions.
• Knowledge of statistics and statistical models, such as power analysis, statistical significance, linear / logistic regression, clustering and factor analyses, machine learning and predictive analytics.
• Passion for digital communications, new technologies and constantly evolving our approach.
• Demonstrated exceptional communication skills
• Ability to manage large projects across multiple stakeholders.
• Knowledge of Display (desktop, mobile), Paid Search, Digital Video, Streaming audio, various buying methodologies (CPM, CPC, CPA), etc.
• Knowledge of online resources (DCM, comScore, @plan, Site Catalyst, Multi touch attribution).
• Knowledge in ad verification for display and video, Online Behavioral Advertising compliance (Ad Choices).
• Ability to maintain accurate financial records.

When you join Verizon…

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We’re proud to be an equal opportunity employer- and celebrate our employees’ differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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