Here are sample job advertisements for these types of roles:
Vice President, Corporate Communications
We are looking for an experienced and dynamic professional to join our Global Corporate Communications team. The Global Corporate Communications team at BlackRock is responsible for media relations, employee communications, public affairs, issues and crisis communications and enhancing the BlackRock Brand. The team plays a central role in promoting BlackRock’s brand promise while enhancing its reputation across various corporate stakeholders.
Job Description:
The Corporate Communications Vice President, based in New York, will be a critical team member responsible for planning and executing impactful communications initiatives, including proactive commercially-oriented campaigns focused on BlackRock’s portfolio construction and asset allocation capabilities.
This individual will work closely with BlackRock’s Client Portfolio Solutions business, the investment group at the heart of the firm’s portfolio construction and asset allocation ecosystem, which brings together proprietary research, investment teams and technology to deliver whole-portfolio solutions to clients.
Key Responsibilities:
- Partner closely with a wide range of internal stakeholders to help drive demand for BlackRock’s portfolio construction and asset allocation capabilities, with a particular focus on the firm’s Client Portfolio Solutions Group (CPS).
- Maintain a deep understanding of how CPS engages with different groups across BlackRock to deliver comprehensive, whole-portfolio solutions. And then engage across these investment functions, client service groups, and marketing teams to deliver high impact communications programs in support of that work.
- Partner with Communications colleagues to understand the work the team does for other BlackRock businesses (and how that can help inform programs for CPS and broader whole portfolio business).
- Support the development of a cohesive external narrative supporting CPS and highlighting the firm’s whole portfolio capabilities and offerings, points of differentiation and value proposition for clients.
- Develop pro-active media strategies for CPS and the firm’s whole portfolio capabilities and story ideas for key focus areas, wins and milestones.
- Maintain strong working relationships with business/financial and trade media across channels (print, broadcast and digital/social).
- Partner with relevant internal groups to develop/distribute differentiated thought leadership.
Experience must encompass:
- 10+ years’ experience in corporate communications and/or marketing within the financial services industry and/or agency.
- Thorough understanding of the asset management industry, investment products and strategies, capital markets and issues facing institutional and individual investors.
- An energetic team player and driven self-starter, with a positive mindset and excellent work ethic.
- Ability to multitask and operate with flexibility in a fast-paced environment to meet tight deadlines.
- Strong project management skills and ability to pay close attention to detail.
- Excellent verbal and written communication skills.
- Ability to build relationships with our executives, journalists and colleagues around the world.
- Track record of working effectively with senior executives.
About BlackRock
BlackRock’s purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of September 30, 2019, the firm managed approximately $6.96 trillion in assets on behalf of investors worldwide.
For additional information on BlackRock, please visit www.blackrock.com/corporate | Twitter: @blackrock |
Blog: www.blackrockblog.com | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
WHO YOU ARE
You are an expert communicator with a flair for writing, editing, and brand positioning, with a background in corporate communications or business marketing. Your ambition is to lead a team responsible for making Wavemaker one of the most admired and distinctive media, content and technology agency’s in the world – known for its expert points of view and distinct leadership voice.
YOUR ROLE
A senior Corporate Communications expert who can lead our exceptional Marketing & Communications team responsible for all areas of internal and external communication strategy and brand awareness initiatives including strategic oversight of brand messaging and positioning, media relations, internal and external event programming, executive leadership profile management, award and conference strategy, social media activation, brand ambassador activation, case study development, internal comms platforms and more.
We desire a self-motivated, smart thinker who has passion for the art of communicating – accomplished in developing and applying a consistent agency narrative across channels and audiences, presenting it simply, clearly and persuasively in all touch points.
The ideal candidate understands the power of words — managing everything from the development of engaging and thoughtful executive leadership communications and talent messaging to deliberate and quick crisis management. You’ll act as communications advisor and strategist to executive leadership to ensure an elevated brand reputation with key constituents.
- Creation and execution of strategic brand communication plan that aligns with the agency’s business goals to lift brand awareness and reputation with key audiences
- Drive C-Level communications strategy for internal and external audiences, collaborating and supporting the development of messaging platforms and identifying opportunities and forums to drive impact and visibility
- Compose compelling stories of agency work to win both awards and secure speaking engagements and press features
- Support the development of well-defined content and thought leadership program that supports and extends agency’s core product offer and business priorities
- Develop and manage content and social programs to ensure connectivity across all US offices and create brand ambassadors to act as representation of the agency in external forums
- Partner with People & Culture on all employee engagement and culture initiatives, with a specific emphasis on leading in the area of Diversity & Inclusion
- Oversee all agency event touchpoints from conception to execution at high-profile industry events such as the Consumer Electronics Show (CES), South by Southwest (SXSW), Advertising Week, among others; along with internal forums such as agency Town Halls, Innovation Conferences, D&I events, and more
- Nurture and develop relationships with key press, influencers, industry associations and consultants to build brand bias
- Act as lead on all day-to-day press engagements monitoring the news cycles and managing with confidence in times of crisis
- Manage the execution of a consistent CRM communication strategy including oversight of agency monthly newsletter – Month in Media – and client comms calendar
- Identify and create robust and differentiating case studies, working in partnership with Client Leadership and New Business to feed Owned Agency Channels
- Build relationships with Practice and Client Leadership to ensure you are informed and connected to opportunities that surface the stories that deserve spotlighting both internally and externally
- Coordinate work with Wavemaker’s global network and outside partners and building strong and collaborative relationships with them.
- Provide branding and editorial advice and guidance to internal teams and share best practices across offices
- A self-starter who is detail-oriented, logical, creative, and energetic with a passion for creating and cultivating brands and leaders
- You must have an eye for detail, a positive attitude and a willingness to step in and take on tasks that often involve tight deadlines and working with multiple stakeholders.
- You’ll need to be able to frame a business narrative going from context, to strategy to tactics with simplicity.
- You’ll be taking complex and often jargon-filled technical inputs and return cogent, simple business communication that achieves simplicity without losing the richness and the essence of the concept/technology/product being written about.
- You will also have a track record of managing a team responsible for corporate reputation management, and be comfortable in dynamic, fast-paced and collaborative environment
- Must have superior writing and editing skills and work well under pressure, accepting feedback with grace
- Expert listening skills and problem solving ability
- Proficiency with Adobe Creative Suite and multi-media editing programs a plus
The candidate must provide Wavemaker with writing examples as part of the application
WE ARE FUTURE MAKERS
At Wavemaker, our mission is to become the most distinctive and admired media, content and technology agency in the world. We create growth and a prosperous future for brands, and we do so by applying our Purchase Journey prowess to spot problems and opportunities. In short, we are Future Makers. A job at Wavemaker may not sound like a job at any other agency, and that’s because it isn’t.
Discovery Inc. is the global leader in real-life entertainment, engaging superfans with a portfolio of premium non-fiction and sports programming brands, including Discovery Channel, HGTV, TLC, Food Network, Investigation Discovery (ID), OWN and Eurosport, reaching 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories. The company is also growing and launching a range of direct-to-consumer passion verticals, including Food Network Kitchen, GOLFTV, the Eurosport Player, and MotorTrend, as well as upcoming home and factual/natural history products.
The VP, Corporate Communications is a senior member of the Corporate Communications team. This new role will report to and support the Executive Vice President of Global Corporate Communications, who leads all global communications and serves as the chief spokesperson for the company. This role will work closely with corporate communications colleagues both in the U.S. and internationally, and support the company’s senior leadership and growth plan. The VP role will execute PR and communications strategies aligned with the company’s priorities, mission and values, ensuring cohesive messaging development and execution of communications strategies and solutions across the company to business and trade media. The candidate should have experience in media, preferably broadcast or cable, be a strong writer, and adept at issues management, M&A, messaging and corporate reputation, financial communications, media relations and speechwriting.
Responsibilities
2. Support key corporate areas and activities, most notably domestic distribution, business development/M&A, social good, investor relations/quarterly earnings, and legal.
3. Develop and execute PR strategies, including media relations and oversee the company’s news flow and corporate social media
4. Create and update corporate messaging materials and overarching corporate narrative and talking points and presentations.
4. Elevate and maintain executive profiles across the industry in concert with Discovery’s brand strategy and key messages.
5. Create opportunities to extend the internal and external profiles of executives in line with both operational and company-wide strategies, through media placements, panels and awards.
6. Prepare executives for speaking engagements, industry conferences and high-level presentations, including development of scripts, speeches and talking points.
8. Develop deep understanding of Discovery’s business plans, our leaders, our competitors, and industry trends and proactively seek information internally and externally to support communications strategies.
9. Prepare for and manage crisis communications in collaboration with key stakeholders and support teams as needed.
Requirements
- More than twelve years of communications experience in a high-growth environment is strongly preferred
- Experience working in corporate media, broadcast and/or cable television.
- Experience as company/organization spokesperson desired
- Must have established relationships with key media contacts and strong writing/scripting skills
- Ability to establish trust and confidence of executive management
- In-depth knowledge of media industry and related public policy issues strongly preferred
- Ability to make tough decisions and trouble-shoot with an eye toward anticipating, identifying and forming solutions to problems that may arise
- Keen understanding of brand and image protection efforts
- Ability to work collaboratively and in a positive manner with colleagues across business units
- Bachelor’s Degree required
- Must have legal right to work in the United States