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Copywriter, Super Chewer
About the team:
The team is responsible for all of Super Chewer’s brand creative including paid and organic social, email, marketing collateral, activations, and more. It’s a highly collaborative and interdisciplinary group working with many partners internally and externally.
About the job:
You will play a pivotal role in the creation of all marketing-related assets for Super Chewer. Your words will shape and help define the voice of the Super Chewer brand.
You’ll be working with toy designers, marketers, merchandisers, illustrators and designers, and our social media team. You’ll be an important contributor in cross-functional brainstorms about strange questions like “can dogs go skiing?” (For real, we just had this meeting.) You’ll be the only copywriter on the team, but you won’t be on an island.
You will pet at least one dog a day.
About you:
You know how to write words that work. Words that make busy/distracted people want to stop and pay attention. Words that sell but don’t sound sales’y. You’ve done it before, you’re proud of your work, and have conviction behind it. And also, you can do it fast and meet deadlines. (That last part is very important.)
You take dogs and writing seriously, but you always look for the humor in things and have a knack for making people smile with words.
We’re open minded about your previous career. But here are some things a well-qualified candidate might have:
- A portfolio of successful commercial writing
- Experience writing words that make people click/tap/swipe to buy things.
- Ability to write jokes on-demand. Because there will definitely be demands.
- An honest appreciation for open feedback, even negative feedback.
- Strong sense of brand voice, how to create and maintain it.
- Tendency to make the people in your life laugh. A lot.
- True love of both dogs and the internet.
Working with product marketers, designers, and other copy experts, this person will write with the aim of growing StreetEasy’s business among real estate professionals. Their output may include emails, one-sheets, PowerPoint decks, landing pages, and print materials. Each piece should reflect our unique position as the top tier real estate marketplace in New York City, our brand values, and our emphasis on operational excellence.
This person must be able to work with diverse partners to craft crisp, immaculate, persuasive materials that drive specific and measurable business goals. Wordsmithing skills are essential — but so is collaboration with various individuals and teams.
About the role
- Develop and write B2B marketing materials that help achieve our business goals and convey our value to real estate pros in New York, including emails, landing pages, one-sheets, decks, ads, postcards, and more.
- Work closely with designers to bring your materials and messages to life.
- Follow detailed, thoughtful guidelines on the tone and voice of the StreetEasy brand.
- Use your experience, judgment, and taste to help ensure that all our marketing materials meet the highest standards.
- Address other copywriting needs as they arise.
Who you are
- A hardworking copywriter with 2-3 years’ experience, preferably on the B2B side.
- A marketer with demonstrated ability to produce eye-catching, persuasive, goal-focused copy about products, initiatives, new opportunities, etc. — whether in an email, a postcard, or a PowerPoint deck.
- A skilled editor who can catch errors of style, grammar, and typos, and can be trusted to serve as the last set of eyes on a piece.
- A savvy consumer with high aesthetic standards who understands (and hopefully enjoys) the intensity of New York City real estate.
- A great teammate who collaborates easily but can work independently to bring a new idea to fruition.
Candidates for this position must submit a link to a portfolio of recent copywriting work.
Location: This opportunity is for those located in (or willing to relocate to) the New York City area only. Applicants must be eligible to work in the U.S. or have an existing U.S. work permit.
JOB HIGHLIGHT
You’ll craft compelling and thoughtful copy to bring our mission to life for a variety of audiences and channels.
JOB SUMMARY
As a Senior Copywriter, you’ll write authentic, persuasive, and inspiring content for external and internal communications. You’ll craft compelling copy for our website, monthly giving community (The Spring), marketing campaigns, and much more. You’ll help mentor and lead an eager and creative copywriting team to share our story on a larger scale with excellent consistency. Reporting to the Head of Creative, you will make sure our communications are both on-brand and effective, bringing the charity: water mission and impact to life through your words.
YOU’LL BE RESPONSIBLE FOR…
- Working with our Head of Creative to develop new and innovative brand concepts for major campaigns and initiatives.
- Partnering with the Marketing team to understand performance insights across channels and optimizing to meet marketing/growth goals.
- Using insights about charity: water audiences to determine what types of stories we tell, where, and when (both online and by department).
- Being a mentor to and advocate for the Copywriting Team, representing and promoting their ideas, dependencies, professional development, and growth paths.
- Ideating, planning, and writing content for large fundraising, awareness campaigns, and brand heat moments throughout the year.
- Working cross-functionally with teams across the organization to create compelling copy and stories for print, web, social, and video.
- Becoming an expert in the charity: water voice and tone.
- Continuing to evolve the charity: water brand voice, specifically building a brand vernacular for our monthly giving community.
- Establishing a writing style guide for the organization, and teach the charity: water voice to the wider charity: water team.
- Writing marketing copy that is short, sharp, and to the point.
YOU MUST HAVE…
- 5+ years of professional copywriting experience
- Diverse portfolio of copy examples including the web, print, advertising, email, and social
- Ability to adapt copy tone of voice to align with various audiences
- Incredible attention to detail and ability to multitask
- Exceptional interpersonal, oral, and written communication skills
- Experience writing and evaluating the performance of marketing copy
- A sense of humor
IT’S AN ADDED PLUS IF YOU HAVE…
- Experience at a nonprofit and/or a tech-startup
- Experience and interest in managing and developing a team of copywriters and editors
- Experience in an agency or client-based work environment
- A passion for the charity: water mission and familiarity with our work
YOU’LL BE SUCCESSFUL IF…
You’re an awesome writer; an even better editor
You can self-edit your work and take unnecessary words away until it hurts.
You’re a sophisticated storyteller
You have an innate social intelligence that allows you to relate to all types of people – your greatest pride is your ability to connect with others and evoke action through your writing.
You’re a leader and a team player
You thrive in a creative, genuine, fast-paced start-up environment, with people who are passionate about their work. You’re excited to work cross-functionally with other departments and enjoy bringing people’s vision to life. You care more about the end result than about personal recognition.
You care about the little things
You’re always watching for typos, and this sentence almost killed you.
You can express your opinion confidently
You’re not scared to speak up when you disagree, or when you think something needs improvement, and you do it with confidence and respect for others.
You’re a self-starter
You don’t wait for permission to go and do something. You see something broken, and you fix it. You have a great idea, and you make it happen.
TEAM OVERVIEW
The Creative team is a deeply passionate group of designers, videographers, editors, social media strategists, and storytellers. They’re responsible for gathering inspiring content and crafting one-of-a-kind stories from the countries we serve. They help our amazing community of supporters be more aware of the global water crisis and compel them to take action and join our mission.
ORGANIZATIONAL OVERVIEW
At charity: water, our team of world chargers believe that water changes everything. As a non-profit organization, we work to bring sustainable solutions, providing clean and safe drinking water, to those in developing countries. In 13 years, we’ve been able to bring healthier living conditions to over 11 million people in 28 countries. With the inner makings of a mid-size tech startup, we’re reinventing charity through endless innovation and contagious passion. When we’re not eating pizza, gathering for Bagel Breakfasts, or Friendsgiving Feasts, we’re working side-by-side to create beautifully crafted stories and a powerful brand that inspires a whole new kind of generosity.
Our copywriters have a passion for storytelling that creates connections between people and brands in a meaningful way. They work with strategists to define verbal identities and bring those identities to life through collaboration with UX and design. They write distinctive, genuine, and effective copy for clients across a broad range of industries—and have a blast doing it!
Who you are:
- You’re a passionate writer with a strategic mindset and an eye for detail
- You’ll have up to 2 years of professional and/or internship experience
- You can easily write copy in different brand voices for a wide range of executions (think brand headlines, web copy, marketing collateral, emails, etc.)
- You’re an exceptional grammarian and copyeditor
- You understand how to write smartly in web and have a general knowledge of UX
- You have a knack for research and can perform competitive audits and consumer trends in support of brand and digital strategy
- You’re able to work autonomously and manage a variety of tasks with multiple deadlines in a fast-paced environment
- You have a sense of humor, insatiable curiosity, and a can-do attitude
What works here:
- In a lot of ways, we embody the best things about a startup culture. We are self-starters who know how to create something from nothing. Someone who is both independent and values collaboration will be successful here.