Here are sample job advertisements for these types of roles…
Manager, Community Relations
Present benefits of natural gas to civic organizations and social networking groups.
Present programs to local field operations personnel to inform employees of Company campaigns, promotional programs and news items.
Respond to field incidents which draw attention of news media. Provide announcements and other necessary Company communications with media, public official and emergency control personnel.
Regular and reliable attendance is required in performance of job.
Employee may be required to perform additional duties as assigned.
**Position Requirements: **
Preferred Bachelor’s Degree business, communications, marketing, other related field
Experience establishing and maintaining community relations to enhance company’s image relative to its customers, employees, and general public.
Experience in use and function of office equipment including microcomputers and applicable software.
Experience and/or training related to:
+ Public speaking/interpersonal communication skills
+ Organizational structure and system operations
+ Communicating through use of various mediums (print/electronic)
+ Industry trends
+ Media relations training
+ Distribution operations
Experience researching and interpreting franchise agreements, local community issues, industry publications, government regulations, economic development proposals, financial statements, rate tariffs, and company policies and procedures.
Experience preparing, and composing reports, economic development proposals, contact profiles, membership information, contribution data, budgets, handouts, speeches, multi-media presentations, responses to media sources, and correspondence.
Experience interacting, advising, and communicating effectively.
Experience developing information, conducting meetings, making formal presentations, speaking from prepared text and extemporaneously, and conducting media interviews.
Demonstrated ability to read and write fluently in English
Minimum Applicable driver’s license
Mobility to travel in and around office and outdoor environments and to a variety of work sites.
Communicate and/or exchange information or instructions; conduct oral presentations.
Visual abilities sufficient to perform job duties.
POSITION SUMMARY
The mission of the Alzheimer’s Association is “to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.” The Alzheimer’s Association, New York City Chapter provides a variety of education, information and support services to persons with dementia, their families, health care professionals, and the community. Under the supervision of the Senior Director of Programs, the Community Relations Manager is part of the care and support program team. The position goal is to significantly expand the reach of Alzheimer’s Association community programs through strategic relationships and volunteerism. This position is responsible for developing, managing and implementing an outreach strategy for the Alzheimer’s Association, including developing a volunteer pipeline and strategic relationships that will support volunteer placements in community settings. Measureable outcomes are to increase unduplicated consumer education, and referrals to Chapter services, expansion of community-based support and education programs through volunteerism, health equity and health care system partnerships.
POSITION RESPONSIBILITIES
COMMUNITY PROGRAMS DEVELOPMENT
- Increase delivery of Common Program Plan with special attention to increasing participation among populations that typically have low involvement using volunteers and community champions.
- Oversee Alzheimer’s Association volunteers to assure expansion of quality programs.
- Engages, trains and manages relationships with volunteer positions to expand community visibility and service delivery, especially among racial/ethnic communities, high risk and underserved populations.
- Primary responsibility annual performance evaluations of volunteer positions for community educators, support group, social engagement. Performance evaluation will be in concert with functional team leads.
- Represent the Chapter at community events, including but not limited to, volunteer association meetings, health and wellness fairs and volunteer fairs.
- Field requests for Association participation at non-fundraising community outreach events, such as health fairs, volunteer fairs, wellness fairs, et al. Evaluate representation and participation. Maintain the Chapter’s presence on relevant volunteer recruitment websites, including but not
limited to www.volunteermatch.com and United Way resources. - Responsible for complete and accurate data input of all volunteer activity including volunteer personal data, hours volunteered, jobs assigned, etc. into appropriate CRM database and Volunteer Management System (VMS).
- Ensure all proper policies are signed by volunteers annually and filed appropriately.
COMMUNITY PARTNERSHIPS
- Develop new, sustainable and strategic relationship with key community stakeholders, organizations serving diverse populations, retiree organizations, educational institutions, health care systems, faith based organizations and volunteer supporters in order to increase referrals to Association services.
- Develop relationships that can drive a pipeline of volunteers as well as relationships that facilitate delivery of Association services. Including building referral partnerships with social service agencies, service providers and FBOS.
- Develop community assessment and analyze service data to identify gaps in delivery and create opportunities to expand education and support programs.
GENERAL PROGRAM AND OPERATIONAL (10%)
- Assure compliance with Alzheimer’s Association, NYC Chapter and grant related quality standards.
- Cultivate and recruit supporters for chapter fundraising events like Walk to End Alzheimer’s and Longest Day.
- Collect and enter relevant and appropriate data for grant reporting, measuring progress toward strategic goals, and submitting monthly reports to the Senior Director of Programs.
- Attend chapter meetings and special events as scheduled.
- Conform to all legal and other requirements with respect to volunteer records and documentation, and meet Association standards for quality services.
- Other duties as assigned.
QUALIFICATIONS
- Bachelor’s degree from an accredited college or university in Education, Social Work, Gerontology, Nursing, Public Health and 5 +years experience. Master’s degree preferred.
- Demonstrated success managing volunteer-led community education programs with experience in recruitment, training, engagement, supervision and evaluation of volunteers. At least 3 years experience managing volunteer programs.
- Demonstrated success building strong partnerships and increasing services to communities that have had low participation including African American, Latino, LGBT, Limited English Proficiency and religious communities. Ability to promote the Chapter’s programs and events to a variety of audiences, including corporate management, individual participants and volunteers.
- Demonstrated success as an Alzheimer’s educator for consumer and professional audiences with solid knowledge of dementia, dementia-related resources, constituent needs and best practices.
- Demonstrated success working with diverse populations, volunteers, staff, and external contacts to build and maintain successful teams.
- Excellent ability to communicate in person, print, and electronically to variable audiences.
- Ability to think strategically and anticipate, identify, organize and/or analyze growth opportunities and make programmatic recommendations to Chapter leadership.
- Ability to work under pressure and manage multiple projects at once.
- Ability to coach and develop volunteer talents. Shows a high level of customer service skills with visitors, callers and volunteers. Ability to manage large numbers of volunteers at different levels of expertise with diplomacy.
- Detail-oriented, efficient, and able to multi-task.
- Proficient in Windows and other software programs: Word, Excel, PowerPoint, Publisher, Personify and Google Apps
- Valid New York State driver’s license.
- Solid work ethic.
- Strong ability to self-manage with significant strength in time management.
- Self-starter, able to work independently and problem solve.
- Ability to take feedback, work independently as well as work as a member of a team.
- Commitment to serving diverse and vulnerable constituencies including immigrants, LGBT and communities of color.
- Desire to help families cope with Alzheimer’s disease and related dementias.
- Identify opportunities for strategic partnership with community organizations.
- Plan and execute community events that align with strategic partnerships.
- Attend regional aging-related events, seminars, and conferences; maintain RCP as a visible presence and thought leader in the community.
- Develop client and community partner satisfaction surveys.
- Maintain positive, high-touch relationships with existing referral generators.
- Expand referral generator network, including both individual providers and institutions.
- Track referral activity to monitor “hot” and “cold” sources; proactively remedy any cold relationships.
- Plan and implement multi-channel marketing strategy, including both traditional and new media.
- Oversee the development of all marketing materials, ensuring appropriate look & feel.
- Execute email marketing campaigns and maintain social media.
- Monitor and report on trends in competitive activity; identify opportunities for differentiation.
- Maintain CRM platform, keeping information up to date, and identifying strategies to optimize use of the platform.
- Monitor trends in digital reputation.
- Field inquires from prospective clients.
- In collaboration with Care Management Director, participate in home consultations and determine whether Renewal Care is a good fit for client’s needs.
- Ensure that all new client paperwork is complete, address client questions or concerns about onboarding forms.
- Identify a suitable Care Manager for each client.
- Ensure positive relations during client offboarding; solicit feedback from clients and their stakeholders. Collaborate with Care Managers to identify alternate resources if applicable.
- Serve as a bridge between community partners and internal staff, providing feedback to care management and HR that will improve quality of services.
- Identify community resources that will benefit the Renewal Care team.
- Passionate for Renewal Care’s mission.
- Entrepreneurial mindset.
- Excellent written, verbal, and interpersonal communication skills.
- Strategic thinking.
- Comfortable working independently, with minimum supervision.
- Outstanding customer service skills- ability to intuit stakeholder needs and quickly build/inspire confidence.
- Outstanding relationship building & networking abilities.
- Ability to work successfully under pressure.
- Thoroughness and attention to detail.
- Flexible / team player.
- Maintains a high level of integrity and discretion at all times.
- Digital marketing & social media.
- Tech savvy – able to learn new software applications as needed.
- Familiar with medical terminology and concepts used in geriatrics / home care.
- College degree is preferred.
- Understanding of the homecare landscape in New York City.
- Minimum of 5 years experience in a community relations, sales and marketing, orbusiness development role, preferably within the healthcare sector.