Companies know that some potential customers will be ready to buy today. Some customers will be ready to buy next week. Others will be ready next month. Some, a few months from now.
Companies rely on the concept of “multiple touches” (think Amazon) because they know there’s a good chance that customers may need their products sooner or later.
Likewise, you want to keep in touch with the hiring manager until they make their hiring decision. (Actually – if you don’t receive the job offer and you’d still like to work at the company – I recommend staying in touch for up to a year with the hiring manager. I describe why and how in another training module in the Interview Breakthrough Program.)
In this module will learn how to keep in touch with hiring managers in a methodical and positive way that builds your relationship and credibility to improve the chances that you get the job offer.