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Some Audience Development roles involve content strategy, others don’t. Here are some sample job advertisements:

Audience Development Director – Men’s Journal

Men’s Journal seeks an Audience Development Director . This candidate will have a minimum of 4 years of experience overseeing marketing and audience development functions and working closely with revenue operations at a growth-stage digital media company. The Audience Development Director will be a key part of the leadership team and will manage a team of two to start. Prior management experience is required.

  • Partnerships & Outreach : You will develop deals and maintain relationships with social and digital influencers, publishers, and platforms to drive additional content distribution and audience growth, including places like Flipboard, Google News, and Apple News. You will work closely with the CEO to evaluate & model business development opportunities.
  • SEO : You will understand the basics of SEO and determine how to incorporate best practices into product development and editorial workflow.
  • Paid Marketing : You will determine the most strategic and optimized use of a limited paid marketing budget and manage marketing programs in determined marketing channels.
  • Analytics, Research, & Reporting : You will use analytics (Google Analytics, Facebook Insights, Parsely, among others) to aggressively optimize all of our activities and understand user behavior – infusing it into the organization. You will oversee the interpretation of data, developing actionable insights for product enhancements and content development. You will develop and maintain an audience growth model, and develop impactful, actionable reporting to inform daily and long-term decision-making.
  • Email: You will help us manage our email newsletter(s), aggressively identifying and implementing opportunities to grow its subscription base and optimize its performance, and keep a healthy and engaged list.
  • Content strategy : You will work closely with our editorial team, sharing insights and making content recommendations that will help to supercharge audience growth and engagement.
  • Social media & Distributed Content : Develop and implement a social media strategy for distributing content across platforms, including Facebook, Instagram, YouTube, Pinterest, etc, and build audience engagement as well as leverage the platforms to drive qualified audience acquisition strategy on Mensjournal.com. Coordinate experiments to improve social media best practices and work with those who are managing our social media accounts. You will work on our video distribution strategy across platforms.
  • Revenue : Work closely with the revenue team on fulfilling their campaign requirements, especially across social media and work closely with programmatic revenue operations.
  • Industry Knowledge : You will constantly evaluate new social/digital platforms, marketing services, and ad products, maintaining up-to-date knowledge of industry.
  • The Ideal Candidate Will Possess The Following Qualities

The Audience Development Director should have extensive digital media experience and expertise in analyzing consumer behavior and turning this data into actionable recommendations.

  • A background in consumer-facing digital marketing, audience development, and analytics roles with experience in social media, email marketing, partnerships, SEO, and paid marketing, ideally at content-driven organizations.
  • Intimate familiarity with Facebook, Instagram, and YouTube and a passion for social media.
  • Familiarity with digital analytics and tools such as Google Analytics, Facebook among others.
  • The ability to work closely with creative teams and influence and train on digital marketing principles and best practices.
  • Entrepreneurial instincts and hands-on attitude. Eye for the big picture, but also an enjoyment of hands-on, day-to-day operations. Creative approach to problem-solving.
Lead audience growth and engagement for The Well (an editorial platform owned and operated by Northwell Health) and our social media program. Build strategies for audience growth and engagement; and brings a proactive, collaborative and creative approach to execution.
Northwell Health and The Well serves a consumer audience that is de facto chief medical officer of their home, charged with managing the health and wellness of their children, spouses and increasingly their aging parents. Actively seeks to build a deep understanding of this specific audience, and will propose new ways to serve them through unique content, products and distribution streams.
1. Analytics: Monitor, analyze, and identify actionable insights into daily traffic and engagement and make recommendations for how The Well by Northwell Health can integrate/benefit.
2. Social Media: Oversee audience growth and engagement (both paid and organic) across social platforms including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
3. Paid Social: Offer insightful solutions to optimize Facebook ads and drive valuable engagement.
4. Reporting: Work with the extended analytics team to develop and disseminate daily, weekly, monthly and quarterly reporting on The Well and social media and offer valuable insight into how both are performing synergistically.
5. Editorial Collaboration: Work with the editorial team to improve story selection, write/test headlines, improve newsletter/site engagement, social ads, etc.
6. Email/CRM: Manage day-to-day email marketing distribution as well as execute strategic marketing campaigns that lead to growth in engagement and subscriber base.
7. Partnerships: Proactively research and contact aggregators, potential editorial/syndication partners, industry associations/organizations, etc. for partnership, republishing and/or linking opportunities.
8. Onsite Optimization: Work closely with the product and analytics teams to identify testing initiatives to improve onsite engagement.
9. Audience Advocacy: Constantly study and advocate for the needs of the The Well by Northwell Health audience, ensuring the experience across the site and associated products is best-in-market.
10. Product: Make recommendations to senior staff for sustainable investments that boost awareness and engagement across The Well by Northwell Health products. Work collaboratively with the marketing and technology team to make long-term changes and hit growth targets to satisfy sponsor needs.
11. Performs other related duties, as required.
  • ADA Essential Functions
Qualifications

  • Bachelor’s Degree in Communications or related field, required.
Manager, Audience Engagement
National Audubon Society, Inc. – New York, NY
Now in its second century, Audubon is dedicated to protecting birds and other wildlife and the habitat that supports them. Audubon’s mission is engaging people in bird conservation on a hemispheric scale through science, policy, education and on-the-ground conservation action. By mobilizing and aligning its network of Chapters, Centers, State and Important Bird Area programs in the four major migratory flyways in the Americas, the organization will bring the full power of Audubon to bear on protecting common and threatened bird species and the critical habitat they need to survive. And as part of BirdLife International, Audubon will join people in over 100 in-country organizations all working to protect a network of Important Bird Areas around the world, leveraging the impact of actions they take at a local level. What defines Audubon’s unique value is a powerful grassroots network of nearly 500 local chapters, 23 state offices, 41 Audubon Centers, Important Bird Area Programs in 50 states, and 700 staff across the country. Audubon is a federal contractor and an Equal Opportunity Employer (EOE).

Position Summary

The Manager of Audience Engagement will play a key role in implementing strategy and tactics to ensure Audubon reaches and engages target audiences. Working towards the goals outlined in the Strategic Plan, this role will develop platform-specific content and communications for email, SMS, web, and other relevant digital channels. Focusing on Audubon’s key audiences and goals, this role will provide vital support for reaching, engaging, and acquiring supporters via digital channels. The Manager of Audience Engagement will regularly interface with Audubon’s advocacy, science, network, and fundraising teams to best integrate communications strategies to support larger goals. This role will support the development, planning, and execution of innovative pilot projects and programs with the aim of discovering and investing in the best ideas and methods from across the Audubon network for reaching and engaging new audiences. This position will report directly to the VP, Audience Engagement.

Essential Functions

  • Contribute to, support, and execute engagement strategy across all digital channels.
  • Manage engagement-focused email communications with Audubon supporters with an eye towards achieving affinity-building goals.
  • Write, edit, and design communications for email, SMS, web, and other channels.
  • Support internal communications to encourage the sharing of best practices from across the Audubon network
  • Pitch and post content on Audubon.org.
  • Assist in developing and producing national marketing campaigns.
  • Review analytics, execute A/B and segmentation testing, extrapolate learnings, and develop data-driven content and delivery tactics.
  • Support the development and execution of special audience engagement pilot programs, designed to test new and innovative ways to reach and engage Audubon’s target audiences.
  • Oversee digital lead generation ads, identifying the most effective content, messaging, and platforms for acquiring specific key audiences.
  • Develop dashboards to measure Audubon’s digital efforts across multiple channels.

Qualifications and Experience

  • 5+ years experience in marketing, digital marketing, or related field.
  • Excellent writing skills with a knack for online communications and crafting messaging for multiple, specific audiences.
  • Familiarity with the latest trends, technologies and methodologies in content marketing, graphic design, web design and production.
  • Experience using content management and analytics systems required.
  • Experience with EveryAction, Drupal, Google Analytics, and SimplyMeasured preferred.
  • Intimate understanding of traditional and emerging marketing channels.
  • Ability to think creatively and analytically.
  • Proficiency with Microsoft Office applications and ability to learn how to use tools to manage online communications.
  • Experience with Adobe Creative Suite and HTML preferred.
  • Proficiency with social media platforms such as Facebook, Twitter, and Instagram.
  • An ability to work cross-departmentally and cross-functionally on integrated initiatives.
  • Commitment to the mission and values of the National Audubon Society.
  • Commitment to further Audubon’s efforts to create a more equitable, diverse, and inclusive environment.
  • Budget-management skills a plus.
  • Previous non-profit industry experience strongly preferred.
  • An interest in conservation, birds and/or birding not required but strongly preferred.
  • Bachelor’s degree in communications, marketing, or a closely related field preferred. Equivalent experience also considered.