The most successful companies conduct market research to learn the needs and desires of potential customers so they can show how their product or service benefits customers.
Employers and hiring managers have needs and desires too. Hiring managers WILL want talk with you more often, offer you more jobs, and pay you more money when you show them how you can help them achieve the business goals they care about and solve the business problems that keep them up at night.
To do that, you must know the company’s and/or hiring managers’:
- Goals / opportunities
- Challenges / problems
- New or special projects / products / services