Lead Analyst – Web Analytics (Remote)

Epsilon

Epsilon is seeking a Lead Analyst for the Digital Analytics team to join our growing Digital Strategy & Analytics team. The role needs strong Adobe Analytics experience with specific focus on Adobe Analytics Workspace. Any experience in AEP or CJA is a big plus. Using various tools and through hands-on consumer and campaign data analysis, this role will help define, measure, and optimize ongoing marketing campaign performance, tagging strategy development and manage web analytics implementations. The analysis will help our marketing teams learn how to optimize current campaigns, develop better-performing campaigns in future and will help our clients understand whether their marketing investments have been successful.

The Digital Analytics team is involved in various efforts like generating insights from a variety of digital marketing initiatives, including websites (desktop & mobile), social media, mobile apps, email, customer relationship management databases, coupons, ecommerce platforms and sweepstakes to name a few. The Digital Analytics team works across virtually all Epsilon digital clients and will provide this role with exposure to these varying experiences as well as skill-based training. The areas of analytic focus for this role will be Adobe Analytics, Adobe Analytics Workspace. Experience in AEP or CJA is big plus. In addition to working on high visibility accounts and across many digital channels, the role may need to collaborate with our internal sales, account management, creative, strategy, tech, database, and project management teams whenever the need arises.

Our ideal candidate should be strong in Adobe Analytics, particularly in Adobe Analytics Workspace, preferably hold Adobe Analytics business practitioner or architect certification. Ideal candidate should be inherently analytical, experienced in website analytics and tagging, digital marketing, has excellent communication skills, and is adaptable, friendly, and honest.

Responsibilities

Serve as a resident SME in Adobe analytics spanning Web, Mobile, Social, Email and Media
Provide Adobe analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities.
Co-ordinate with internal technology teams and 3rd party vendors to build the best possible measurement solutions to help evaluate performance.
Developing measurement plans that contain benchmarks and goals for each upcoming campaign.
Creating and presenting customized marketing performance wrap up reports. These reports will outline the key successes, areas of improvement, and strategic recommendations to be implemented moving forward for our clients.
Accessing and analyzing digital marketing data from a variety of analytic tools (Database, Email, Website, etc.) to create these customized reports and dashboards. In some cases, this data will be delivered to you.
Analytic Tools/ Data Sources of focus for this client will include, Website analytics (Adobe Analytics & Google Analytics), Dashboard (Tableau) and Email.
Other analysis areas will include, Banner Ads, Video, Print, Mobile, Search, Rx, and possibly some social media pages.
The role will be responsible for not only pulling reports and data analysis but also focusing on crafting the marketing results presentations and making recommendations.
Analyzing digital marketing performance based on customer and product segmentation and developing segmentation approaches for customers and prospects.
Recommending contact optimization strategies to maximize revenue and profit. It is important to be able to connect performance to business impact.
Advising on, building, and maintaining complete documentation for all projects.
Working on multiple projects at a time. Anticipating project risk and constraints and proactively work on solutions to address the risk/constraints.
Providing ad hoc reporting.
Managing and working on web analytics audits and measurement frameworks to ensure all KPI’s are tracking appropriately and that these KPI’s ladder back to business objectives.
Identifying potential data quality issues, responsible for quality assurance testing and guidance for correction of any issues observed. Will work with the analyst closely in this capacity.

Requirements

6-8 years of relevant professional experience conducting Adobe Analytics, Launch, Google Analytics and GTM
Strong Adobe Analytics Workspace experience
Any exposure AEP / CJA is a huge plus.
Adobe Analytics Business Practitioner or Architect certification is preferred.
Strong analytic thought process and ability to interpret findings.
Effective communicator via both written and spoken word.
Advanced level user in Excel: pivot tables, charts, v-lookups, and dashboard creation.
Advanced Microsoft PowerPoint skills and experience developing client presentations.
A strong working knowledge of statistical analysis and research methodologies.
Deep experience with Adobe Analytics solution design, implementation rollout and QA’ing is required. Google analytics and QA’ing GA events & tracking is preferred.
Exposure to the broader Adobe & Google marketing clouds.
Bachelor’s degree is required
A master’s degree is preferred but not required
Familiarity with databases (what they are, how they are structured and used) is preferred.
Exposure to data visualization tools is preferred.
Ability to organize and mine large sets of data for insights.
Ability to clearly communicate the findings of a complex analysis.
Ability to find key insights across disparate sets of data to help positively impact the business.
Detail-oriented, organized, and able to independently work on multiple projects over the course of a day.
Team player with ability to work well in a cross-functional team environment; ability to work effectively with diverse teams including statistical, technical, creative, and marketing resources.
Demonstrates an ability to think outside the box and take initiative upon themselves to solve problems as they arise.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Digital Analyst

Miles Partnership

At Miles Partnership, we are passionate about travel and use the most effective, results-driven solutions to tell the stories of our destination clients and share experiences that inspire visitors. It’s an exciting time for us, as we continue to grow and add to our team. As such, we are currently seeking a Digital Analyst who demonstrates the following skills and brings the following experience:

2+ years of experience with Google Analytics platform
Proficient with Google Tag Manager
Proficient with Google Data Studio
Proficient with API based dashboards
Proficient in Microsoft Excel (vLookups, Pivots, and additional analyst functions)
Google Analytics IQ certified
Solid understanding of SEO
Knowledge of jQuery, Javascript and CSS
Working knowledge of regex, XPath
Knowledge of SQL
Able to multi-task and work efficiently under pressure with careful attention to detail
Possess exceptional leadership skills
Able to think strategically and work collaboratively with a team
Able to manage own workflow while coordinating with project teams and management on schedules, requirements, goals, and assignments as needed
Willing to take direction if and when needed, but also work independently
Able to respond positively to client and peer criticism and feedback
Able to communicate clearly and concisely, both verbally and in writing
Able to tell a story based on data
Able to effectively manage relationships, both internally and externally
Display a dependable, strong work ethic
Able to work in a fast-paced, professional office environment
Has a positive attitude.

Job Snapshot: Lead in managing Miles Partnership’s client website analytics and media tracking from implementation to review and using insights to improve impact while assisting clients in reaching their marketing goals.

Essential Duties:

Works closely with account teams, advertisers, and clients to drive strategies regarding user experience and conversions metrics for Miles Partnership’s clients’ websites
Consults with clients and performs audits to determine client needs and suggests ways improve their analytics implementation and to measure key data
Implements analytics following industry best practices and ensuring alignment with client marketing brands and conversion strategies, including setting up websites analytics and creating custom analytics event tracking based on client goals
Provides training to Miles Partnership’s account teams about data analysis and interpretation of reports using analytics platforms
Reviews website performance data with clients and account teams and interprets how it relates to client goals and the user experience
Makes recommendations on how to improve Miles Partnership clients’ sites based on performance data and client goals
Uses reporting platforms to create reports (both ad hoc and scheduled) of relevant and actionable data about website performance and presents these reports to clients and internal account teams

Location:

Remote

Travel Requirements:

Occasional intra- and/or inter-state travel required, sometimes requiring an overnight stay

Sr. Web Analyst, Tagging and Implementation

Universal Orlando

Apply on company site

JOB SUMMARY: The Web Analyst, Tagging and Implementation will be responsible for overall requirements and data quality for Adobe Analytics, Adobe Target and Adobe Audience Manager. The person in this role will work with cross functional teams to align the implementation with KPIs as provided by the business, create analytics implementation requirements for both web and app. The person filling this role will be tasked with coaching and mentoring other team members, creating and maintaining technical and requirements documentation for app and web tracking standards including variable and report suite settings (SDR), process documentation. This person will work with Adobe Analytics (fka Omniture, fka Sitecatalyst), GA 360, Adobe Launch, Adobe Target, Adobe Audience Manager and will have expert knowledge of the tools.

MAJOR RESPONSIBILITIES:

Tagging Requirements

Deliver clear and concise set of technical requirements to the analytics developers
Follow best practices for Adobe Cloud Solution integration
Integration and optimization best practices within the Analytics and Targeting Team and across the marketing organization
Support Manager of Digital Analytics Architecture with Implementation Strategy to identify and establish integrated communication on KPIs, lifecycle reporting

Experience Activity creation & web messaging

Create Adobe Target activities for operational messaging placements in web

Validation and Alert Reports

Analyze implementation health and legacy compatibility utilizing the SDR as reference, crosschecking with ObservePoint and data pull results - report findings to the Manager of Digital Analytics Architecture and other stakeholders.
Identify needed capabilities and gaps, keep up with latest market trends, proactively detect anomalies in reporting, making recommendations where appropriate to improve the current implementation

QA/Testing Web and App tracking

Proactively create testing and tagging use cases to test against.
Create test cases using excel or Rally, by translating technical requirements into gap fulfillment of business KPIs

Processes and Documentation

Create a solid and user digestible set of technical documents, through process documentation, identify possibilities for improvement

Launch Setup

Assists technical team with smaller scope tag management implementations
Implement 3rd party pixels and flood light tags as per Paid Media Team requirements

EDUCATION: Bachelor’s degree required Marketing, Computer Science, Communications; Master’s degree preferred

EXPERIENCE:

5+ years in a web analytics position; Extensive experience is tagging and web analytics. Experience in GTM, Launch or DTM, Adobe Analytics, GA360
5+ years working with console and analytics debugging tools
3+ years of experience with A/B Testing, activity creation using Adobe Target or similar tool
1+ years of experience with DMP, Adobe Audience Manager; or equivalent combination of education and experience.

ADDITONAL INFORMATION: The Senior Web Analyst, Tagging and Implementation possess the skillset of a Web Analyst, with added coding or technical component and very strong data quality background with QA automation tool knowledge. In this very competitive market, this particular skillset combination is in very high demand nationwide. Responsible for providing business compliant business requirements for the tagging of mobile app and web. Responsible for testing and verifying tagging implementation, focus on data quality and qa automation for tagging.

Associate Director, Digital Analytics

Harnham US

Are you a natural born leader in Digital Analytics, with a track record in making business critical impacts on enterprise level brands? Are you passionate about telling stories through data and designing best in class media measurement and advanced analytics strategies?

This is an opportunity to join one of most data-driven, tech-focused agencies out there. You will spearhead a team that’s dedicated solely on digital analytics and attribution for the agencies biggest account – technology giant. You will lead Advanced Media Analytics with exposure across all channels (paid social, Display, SEM, SEO, programmatic), taking ownership of high level projects and working hands on with ad serving tools (DFA, DCM), attribution platforms (Visual IQ) and web analytics tools (Google Analytics, Adobe Analytics).

The Role

Ever imagined yourself in a highly strategic position with a full suite of platforms from attribution tools to a DMP at your disposal? As Associate Director, Digital Analytics, you will be passionate about telling stories through data driven insight and working hands on with a variety of web analytics tools (such as Google Analytics/Adobe Analytics). The focus will be delivering data-driven, media performance insights to clients, leveraging advanced analytics methadologies (SQL, R and Python)! You will be an exceptional client and team leader, with the ability to inspire and motivate.

In particular, you can expect to:

Act as the go-to for clients, understanding their needs, deep-diving into the data to make strategic recommendations and provide insight on performance media strategies (paid search, paid social, programmatic)
Organize data trends and look at ways to unlock new data sources
Lead a team of Digital Analysts and Digital Analytics Managers
Take ownership of the DMP, taking lead in building audience segments and customer profiles
Perform A/B testing and multivariate testing
Pioneering attribution strategies

Your Skills and Experience

Working experience in a digital analytics leadership position
Working experience in analyzing data from digital platforms (Google Analytics, Adobe Analytics, DMPs, attribution tools, DCM)
Working commercial experience with tools such as Google Analytics or Omniture
Strong client management and strategy delivery skills
Advanced Microsoft Excel Skills
Deep knowledge of cross-channel digital marketing campaigns
Ability to pitch findings and ideas to clients
Working exposure to SQL R or Python

Sr. Digital Analyst / Web Analyst

M-Tech

As a Senior Business Analyst (Digital), you will be influential leader working closely with business leaders on growth identification and performance improvement optimization on our websites. In this role you will lead revenue forecasting for the websites and partner with our product team on site optimization opportunities. The role is highly visibility in the organization and works closely with business leaders. A successful candidate will have a strong passion for understanding data and interpreting results to drive growth.

What You’ll Do:

Lead revenue forecasting actions for websites, identify growth and improvement opportunities in partnership with business leaders
Work in partnership with Associate Product Managers to develop and implement testing initiatives and product features that align with the broader business goals and analyze their performance against core KPIs.
Create and maintain reporting standard work and processes to ensure consistency in reporting and A/B test analysis results
Support go-to-market strategy and execution through data analysis, interpretation and recommendations
Lead back-end lead optimization including lead routing and IVR process to seamlessly connect homeowners with a contractor/dealer
Act as a trusted advisor, help guide leaders to key decisions and insights

What We’re Looking For:

At least 3 years of experience as a Digital Operations Analyst, Website Operations Analyst, or Product/UX Analyst
Strong understanding of testing methodologies, statistical significance, and robust test analysis.
Demonstrated ability to synthesize data into actionable insights and communicate recommendations to leadership.
Strong accountability and the ability to communicate across functional teams to drive priorities, anticipate pitfalls, and raise issues before they become project blockers.
Excellent organizational and communication skills; ability to tell a story with data
Passionate about understanding customer behavior and improving the quality of interactions.
Desire to work hands-on in a performance based, analytically driven, fast-paced environment

Who We Are:

M-Tech is an early-stage company aiming to redefine how homeowners discover, learn, and purchase home services. The company’s goal is to deliver the data, technology, and software solutions to digitally transform the Home Services industry across a spectrum of trades and transaction channels. Millions of transactions take place between Homeowners and Installers every year in the United States. We believe there is an opportunity to use technology to help consumers make critical decisions at their greatest time of need – and along the way develop trusting relationships with local service dealers. M-Tech is backed by leaders in the digital and HVAC spaces, Red Ventures and Trane Technologies.