Here are sample job advertisements for Web Analyst & Digital Analyst roles:
Epsilon is seeking a Lead Analyst for the Digital Analytics team to join our growing Digital Strategy & Analytics team. The role needs strong Adobe Analytics experience with specific focus on Adobe Analytics Workspace. Any experience in AEP or CJA is a big plus. Using various tools and through hands-on consumer and campaign data analysis, this role will help define, measure, and optimize ongoing marketing campaign performance, tagging strategy development and manage web analytics implementations. The analysis will help our marketing teams learn how to optimize current campaigns, develop better-performing campaigns in future and will help our clients understand whether their marketing investments have been successful.
The Digital Analytics team is involved in various efforts like generating insights from a variety of digital marketing initiatives, including websites (desktop & mobile), social media, mobile apps, email, customer relationship management databases, coupons, ecommerce platforms and sweepstakes to name a few. The Digital Analytics team works across virtually all Epsilon digital clients and will provide this role with exposure to these varying experiences as well as skill-based training. The areas of analytic focus for this role will be Adobe Analytics, Adobe Analytics Workspace. Experience in AEP or CJA is big plus. In addition to working on high visibility accounts and across many digital channels, the role may need to collaborate with our internal sales, account management, creative, strategy, tech, database, and project management teams whenever the need arises.
Our ideal candidate should be strong in Adobe Analytics, particularly in Adobe Analytics Workspace, preferably hold Adobe Analytics business practitioner or architect certification. Ideal candidate should be inherently analytical, experienced in website analytics and tagging, digital marketing, has excellent communication skills, and is adaptable, friendly, and honest.
Responsibilities
Requirements
When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
At Miles Partnership, we are passionate about travel and use the most effective, results-driven solutions to tell the stories of our destination clients and share experiences that inspire visitors. It’s an exciting time for us, as we continue to grow and add to our team. As such, we are currently seeking a Digital Analyst who demonstrates the following skills and brings the following experience:
Job Snapshot: Lead in managing Miles Partnership’s client website analytics and media tracking from implementation to review and using insights to improve impact while assisting clients in reaching their marketing goals.
Essential Duties:
Location:
Travel Requirements:
JOB SUMMARY: The Web Analyst, Tagging and Implementation will be responsible for overall requirements and data quality for Adobe Analytics, Adobe Target and Adobe Audience Manager. The person in this role will work with cross functional teams to align the implementation with KPIs as provided by the business, create analytics implementation requirements for both web and app. The person filling this role will be tasked with coaching and mentoring other team members, creating and maintaining technical and requirements documentation for app and web tracking standards including variable and report suite settings (SDR), process documentation. This person will work with Adobe Analytics (fka Omniture, fka Sitecatalyst), GA 360, Adobe Launch, Adobe Target, Adobe Audience Manager and will have expert knowledge of the tools.
MAJOR RESPONSIBILITIES:
Tagging Requirements
Experience Activity creation & web messaging
Validation and Alert Reports
QA/Testing Web and App tracking
Processes and Documentation
Launch Setup
EDUCATION: Bachelor’s degree required Marketing, Computer Science, Communications; Master’s degree preferred
EXPERIENCE:
ADDITONAL INFORMATION: The Senior Web Analyst, Tagging and Implementation possess the skillset of a Web Analyst, with added coding or technical component and very strong data quality background with QA automation tool knowledge. In this very competitive market, this particular skillset combination is in very high demand nationwide. Responsible for providing business compliant business requirements for the tagging of mobile app and web. Responsible for testing and verifying tagging implementation, focus on data quality and qa automation for tagging.
Associate Director, Digital Analytics
Are you a natural born leader in Digital Analytics, with a track record in making business critical impacts on enterprise level brands? Are you passionate about telling stories through data and designing best in class media measurement and advanced analytics strategies?
This is an opportunity to join one of most data-driven, tech-focused agencies out there. You will spearhead a team that’s dedicated solely on digital analytics and attribution for the agencies biggest account – technology giant. You will lead Advanced Media Analytics with exposure across all channels (paid social, Display, SEM, SEO, programmatic), taking ownership of high level projects and working hands on with ad serving tools (DFA, DCM), attribution platforms (Visual IQ) and web analytics tools (Google Analytics, Adobe Analytics).
The Role
Ever imagined yourself in a highly strategic position with a full suite of platforms from attribution tools to a DMP at your disposal? As Associate Director, Digital Analytics, you will be passionate about telling stories through data driven insight and working hands on with a variety of web analytics tools (such as Google Analytics/Adobe Analytics). The focus will be delivering data-driven, media performance insights to clients, leveraging advanced analytics methadologies (SQL, R and Python)! You will be an exceptional client and team leader, with the ability to inspire and motivate.
In particular, you can expect to:
Your Skills and Experience
As a Senior Business Analyst (Digital), you will be influential leader working closely with business leaders on growth identification and performance improvement optimization on our websites. In this role you will lead revenue forecasting for the websites and partner with our product team on site optimization opportunities. The role is highly visibility in the organization and works closely with business leaders. A successful candidate will have a strong passion for understanding data and interpreting results to drive growth.
What You’ll Do:
What We’re Looking For:
Who We Are:
M-Tech is an early-stage company aiming to redefine how homeowners discover, learn, and purchase home services. The company’s goal is to deliver the data, technology, and software solutions to digitally transform the Home Services industry across a spectrum of trades and transaction channels. Millions of transactions take place between Homeowners and Installers every year in the United States. We believe there is an opportunity to use technology to help consumers make critical decisions at their greatest time of need – and along the way develop trusting relationships with local service dealers. M-Tech is backed by leaders in the digital and HVAC spaces, Red Ventures and Trane Technologies.