Job Ads - TV Program Research

Content, Audience Insights & Research, Senior Analyst

Overview:

We are looking for a Content (Programming) Audience Insights & Research, Senior Analyst who will work along with the Content Management and Acquisitions teams and in close partnership with our Analytics and Data teams, to develop reports, tools and data to research and analyse both internal and competitive insights. The ideal candidate is knowledgeable in TV program research data and good with numbers.

Responsibilities:

Be hands on with television audience data and reporting
Apply proficiency in quantitative analysis, data mining, and the presentation of data to prepare viewership demographic reports and analysis
Develop and maintain various ratings reports and analysis emphasizing key trends
Assit in programming schedules for the network using data and analysis
Create primary and secondary research projects to help better understand IONs viewers, including survey design and analysis
Gain in-depth knowledge of industry trends and competitive approaches to advise programming decisions

Qualifications:

Bachelor’s Degree in a quantitative discipline
Must have 2-5 years of experience in television programming research with previous experience in Media or Advertising
Must have in-depth knowledge of Nielsen systems and understanding of television ratings
Strong Microsoft Excel capabilities with the ability to navigate large data sets is a must
Extremely organized and able to work proactively to manage all assigned projects
Experience using survey software like Qualtrics, Survey Monkey etc. is a plus
Demonstrates a systematic approach towards collecting data from various sources
Diligent, diplomatic, positive, go-getter attitude
Must have unrestricted work authorization to work in the United States

ANALYST, PROGRAM RESEARCH

A+E Networks

Compile and analyze viewing data for A&E Network and their competition to fulfill daily demands of the Programming and Scheduling teams. Keep management and PR updated on current ratings/trends. Fully understand systems available to determine viewer behavior and assist Managers and V.P. in designing insightful analyses that support strategies targeted at program development, scheduling, and acquisitions. Where possible, help improve analytical systems and streamline processes through knowledge of Excel and/or other related software.

MORE ABOUT WHAT YOU’LL DO:

Overnight Ratings Analysis/Distribution and oversee process of program names, which is executed by department’s coordinator
Provide highlights of the performance of key premieres, series launches and schedule changes
Employ tracking and trending analyses from a multiple range of resources
Responsible for data collection, interpreting data, formulating reports and making recommendations based upon the research findings
Must have strong initiative and follow-through and be able to anticipate the needs of clients
Assist with standard day-to-day operations of the Research Department
Able to manage tasks simultaneously, prepare various written client deliverables, prioritize, and meet deadlines
Synthesize audience data and distribute/communicate core insights
Respond to a wide variety of adhoc requests
Work with Vice President and Sr. Analyst to identify opportunities that maximize ratings

YOUR STORY: [+BEHAVIORS] (what you need to have)

4+ years of college
Familiarity with Nielsen data and terminology
Strong understanding of quantitative data, math, and/or statistics
Solid analytical and communication skills
Strong attention to detail and accuracy
Proficient in word/excel/powerpoint

Manager, Program Research – Bravo & Oxygen

NBCUniversal

Work at cable’s hottest, most talked about brands, producing insights that will help drive programming digital decisions as well as overall content and revenue strategies. Bravo and Oxygen are recognized as a leader in programming as well as digital and interactive innovation, with award winning content, commerce, and social initiatives that deepen consumers’ entertainment experience and drive overall engagement with the brand.

Role Purpose
The Manager, Program Research position supports Bravo and Oxygen senior management, programming and development, press & publicity, marketing, and finance.

Responsibilities

Compile, analyze and interpret Nielsen and digital data for recurring and ad hoc requests
Manage topline and detailed analyses, reports, presentations, and highlights covering Bravo/Oxygen and competitors
Train and manage Senior Analyst and Analyst
Maintain and improve all regular reporting and competitive analyses
Assist in positioning research data in a creative and concise manner
Utilize critical thinking/mathematical skills to analyze industry trends
Prepare and present robust insights/recommendations in a timely manner

Qualifications/Requirements

Basic Qualifications

Bachelor’s Degree in Communications, Media, Statistics or related field
Minimum of 4 years experience in Television Research.
Management experience of direct-reports preferred
Must be well versed in Microsoft Office applications with significant experience working with Excel and PowerPoint. Prior experience with any of the following tools a plus: Tableau, R, SPSS, SAS
Attention to detail and strong mathematical skills necessary
Must have the ability to handle multiple assignments at once in a fast-paced environment
Ability to write clearly, analyze data and summarize data
Strong communication and presentation skills
A passion for television, both happenings in the industry and TV shows themselves
Experience with Nielsen systems (NPower, NNTV) required. Video-on-Demand tools (Rentrak) and Social listening tools (ListenFirst, Nielsen Social Content Ratings) a plus.
Ratings Estimates and Forecasting experience in Television Research.

Desired Characteristics

Experience in a cable environment desired.

Ability to multitask between several projects
Familiarity with Smart TV/ACR analytics platforms (Samba, Vizio, etc).
Bring a fresh perspective to ongoing departmental reporting, helping to position analysis in a creative and concise manner.
Proactively contribute to the analysis and creation of ongoing departmental projects and presentations

Manager/Director Program Research

A+E Networks

This position is the direct research contact across a number of departments including but not limited to: Finance, Corporate PR, A+E Studios, International, IT, Business Development, and Alternate Content. They will provide strategic insights to help make informed decisions for these units. They will also work on special projects for EVP and SVP.

MORE ABOUT WHAT YOU’LL DO:

Identify key project initiatives to provide new insights to EVP and SVP including planning and execution; Present data and insights in fresh and interesting ways to impact business decisions
Compile, aggregate and analyze cross network viewing data for A+E Networks along with competitive brand portfolios
Oversee forecasting and pacing documents across all networks for both linear and digital performance
Work with brand teams to lead primary research initiatives for pilot, concept, and series maintenance testing on all A+E properties; Work closely with both internal and external partners to active testing
Deliver insights and ratings trends to inform creative and identify opportunities for A+E internal studios
Estimate the ratings impact of non-traditional revenue strategies across brands
Ideate and build strategic presentations designed to inform company stakeholders of industry trends
Collaborate with internal and external partners to build new research tools and reporting capabilities; maintain and enhance current tools
Determine opportunities for Alternate Content Team. Work with Alternate Content team on identifying content that is proper to each brand
Manage cross-brand reporting for daily, monthly, quarterly and yearly outputs
Update and distribute key reports to our Parent Companies
International Research point of contact
Primary contact for all FYI network and program research needs, including estimates, program insights, and network performance.

WHAT YOU’LL LEARN:

As the media industry grapples with fragmentation and disruption, a key facet of Research is to be the driving force in helping their company capture, report on, monetize, and understand audiences. An opportunity lies in Research to work across divisions and departments to create a unified language that ensures that internal clients understand—and take advantage of—complex metrics. The key is giving the necessary context so that decisions can be made. While this sounds disarmingly simple, it is a challenge to get the majority of the company to speak the same language and understand new vernacular. Research is a central force within the broader organization in gaining an objective perspective for a wide array of complex questions. It may sound academic – and certainly there is a portion of the job that requires a love of learning – but the primary attribute that will bring you success is curiosity. For example, you’ll gain a deeper understanding of what motivates someone to tune into a show, buy a product based on placement of an ad, become a fan on social media, or why certain types of programs are successful across regions of this country and abroad. Ultimately, each research candidate gets a better understanding of the rigor that goes into making business decisions by uncovering not boulders, but pebbles along the path to connecting to A+E Networks core asset, its content.

YOUR STORY: [+BEHAVIORS] (what you need to have)

4+ years of college
Strong understanding of quantitative data, math, and/or statistics
Solid analytical and communication skills
Strong attention to detail and accuracy
Proficient in word/excel/PowerPoint
5-7 years of experience in Media Research
Knowledge of Nielsen systems and Microsoft suite

THAT SOMETHING EXTRA: If you’ve read this far, you’re likely a great fit for us…and maybe you’re fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we’d love to hear about it in your cover letter

Coordinator, Multiplatform Research & Program Strategy, Lifestyle

NBCUniversal

Role Purpose
The Coordinator, Multiplatform Program Research, is a key member of the Lifestyle Research team, helping the Research department answer key questions to support all areas of the business, primarily supporting E! and Universal Kids: Who is the audience across our networks? How does our content resonate with viewers on linear, VOD, and social? What are the current trends across the entertainment industry? Which TV shows belong on the air?

The Coordinator will aid the Lifestyle Research group by leveraging linear and multiplatform performance metrics to help support senior management, programming & production, press & publicity, marketing, finance, and digital teams.

Additionally, the Coordinator will help support the SVP of Research as well as the SVP of Program Strategy and Acquisitions for E! with administrative and operational responsibilities. This is a dual role that will report to Manager, Multiplatform Program Research as well as provide administrative support to both SVPs.

Responsibilities

Provide top line and detailed analyses, reports, presentations, and highlights covering E! and Universal Kids series performance across linear and extended viewing platforms, as well as social
Handle regular weekly, monthly, and quarterly channel performance reports and competitive analyses for E! and Universal Kids
Provide strategic insights based on Nielsen ratings and multiplatform data for recurring and ad hoc requests for E! and Universal Kids
Assist with administrative duties accurately and efficiently
Answer phones and take messages
Assist SVPs with travel arrangements and expense reporting
Schedule appointments, meetings, and conference rooms for supervisors and teams
Order office supplies as needed
Maintain administrative files and organize mail and other deliveries
Copy and distribute materials as required
Additional duties, special projects and tasks assigned as needed
Stay abreast of television and research industry news, trends and best practices

Qualifications/Requirements

Bachelor’s Degree in Communications, Media, Statistics or related field
Minimum of 1 year of experience in Television Ratings and/or Multiplatform Research
Proficiency in Microsoft Office Excel and PowerPoint
Experience with Nielsen systems (NPower, NNTV) and/or multiplatform research tools (Adobe Analytics, ComScore, Rentrak) required

Desired Characteristics

Attention to detail and strong mathematical skills
Must be able to handle multiple assignments at once in a fast-paced environment
Ability to write clearly, analyze data and summarize data
Strong communication and presentation skills
Passion for data, analysis, and relying on data to ‘tell a story’
Like our viewers, passion for the television business, particularly reality television and storytelling in general
Knowledge of and passion for current television programming, inclusive of SVOD services
Knowledge of the evolving entertainment landscape including linear, online, mobile, OTT and other emerging viewing platforms/technologies
Strong work ethic, including ability to multitask, attention to detail, and accuracy
Social listening tools such as ListenFirst, Nielsen Social Content Ratings, YouTube Analytics, etc. a plus.
Proficiency in data visualization tools (i.e. Tableau) a plus
Enthusiasm for solving problems
Ability to work with others and collaborate across the organization to achieve goals

Sub-Business

E! Entertainment

Career Level

Entry-Level