Here are sample job postings for TV Program Research roles...
Content, Audience Insights & Research, Senior Analyst
Overview:
We are looking for a Content (Programming) Audience Insights & Research, Senior Analyst who will work along with the Content Management and Acquisitions teams and in close partnership with our Analytics and Data teams, to develop reports, tools and data to research and analyse both internal and competitive insights. The ideal candidate is knowledgeable in TV program research data and good with numbers.
Responsibilities:
Qualifications:
ANALYST, PROGRAM RESEARCH
Compile and analyze viewing data for A&E Network and their competition to fulfill daily demands of the Programming and Scheduling teams. Keep management and PR updated on current ratings/trends. Fully understand systems available to determine viewer behavior and assist Managers and V.P. in designing insightful analyses that support strategies targeted at program development, scheduling, and acquisitions. Where possible, help improve analytical systems and streamline processes through knowledge of Excel and/or other related software.
MORE ABOUT WHAT YOU’LL DO:
YOUR STORY: [+BEHAVIORS] (what you need to have)
Manager, Program Research – Bravo & Oxygen
Work at cable’s hottest, most talked about brands, producing insights that will help drive programming digital decisions as well as overall content and revenue strategies. Bravo and Oxygen are recognized as a leader in programming as well as digital and interactive innovation, with award winning content, commerce, and social initiatives that deepen consumers’ entertainment experience and drive overall engagement with the brand.
Role Purpose
The Manager, Program Research position supports Bravo and Oxygen senior management, programming and development, press & publicity, marketing, and finance.
Responsibilities
Qualifications/Requirements
Basic Qualifications
Desired Characteristics
Experience in a cable environment desired.
Manager/Director Program Research
This position is the direct research contact across a number of departments including but not limited to: Finance, Corporate PR, A+E Studios, International, IT, Business Development, and Alternate Content. They will provide strategic insights to help make informed decisions for these units. They will also work on special projects for EVP and SVP.
MORE ABOUT WHAT YOU’LL DO:
WHAT YOU’LL LEARN:
As the media industry grapples with fragmentation and disruption, a key facet of Research is to be the driving force in helping their company capture, report on, monetize, and understand audiences. An opportunity lies in Research to work across divisions and departments to create a unified language that ensures that internal clients understand—and take advantage of—complex metrics. The key is giving the necessary context so that decisions can be made. While this sounds disarmingly simple, it is a challenge to get the majority of the company to speak the same language and understand new vernacular. Research is a central force within the broader organization in gaining an objective perspective for a wide array of complex questions. It may sound academic – and certainly there is a portion of the job that requires a love of learning – but the primary attribute that will bring you success is curiosity. For example, you’ll gain a deeper understanding of what motivates someone to tune into a show, buy a product based on placement of an ad, become a fan on social media, or why certain types of programs are successful across regions of this country and abroad. Ultimately, each research candidate gets a better understanding of the rigor that goes into making business decisions by uncovering not boulders, but pebbles along the path to connecting to A+E Networks core asset, its content.
YOUR STORY: [+BEHAVIORS] (what you need to have)
THAT SOMETHING EXTRA: If you’ve read this far, you’re likely a great fit for us…and maybe you’re fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we’d love to hear about it in your cover letter
Coordinator, Multiplatform Research & Program Strategy, Lifestyle
Role Purpose
The Coordinator, Multiplatform Program Research, is a key member of the Lifestyle Research team, helping the Research department answer key questions to support all areas of the business, primarily supporting E! and Universal Kids: Who is the audience across our networks? How does our content resonate with viewers on linear, VOD, and social? What are the current trends across the entertainment industry? Which TV shows belong on the air?
The Coordinator will aid the Lifestyle Research group by leveraging linear and multiplatform performance metrics to help support senior management, programming & production, press & publicity, marketing, finance, and digital teams.
Additionally, the Coordinator will help support the SVP of Research as well as the SVP of Program Strategy and Acquisitions for E! with administrative and operational responsibilities. This is a dual role that will report to Manager, Multiplatform Program Research as well as provide administrative support to both SVPs.
Responsibilities
Qualifications/Requirements
Desired Characteristics
Sub-Business
E! Entertainment
Career Level
Entry-Level