(3.1) Define Your ‘Target Market’

No business — particularly a small one — can be all things to all people. For a business to succeed, it must define its potential customer base. The more clearly a company can define its ‘target market’, the better.

Job seekers too can’t be all things to all employers. To have the most successful job search, job seekers must define their potential customer base – the companies and hiring managers that could hire them for the type of jobs they want. Like a business, the more clearly a job seeker can define their ‘target market,’ the better.

Define your ‘target market’ now by completing these action steps.

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